MoneyGram Launches Campaign to Celebrate the Harvest Festival in Punjab

by  EVENTFAQS Bureau Marketing | April 10, 2017 | News

MoneyGram WOOT Factor

MoneyGram, a global provider of innovative money transfer services, recently launched the ‘Vaisakhi 2017’ campaign in the presence of famous Indian cricketer Harbhajan Singh. With the new campaign, MoneyGram aimed at creating excitement among its customers in Punjab and bringing joy to their Vaisakhi celebrations.

WOOT Factor Events Pvt Ltd continued its association with MoneyGram in the year 2017 as they held the mandate to organize the on-ground campaign in Punjab. The campaign lasted for a month and was specially crafted for customers receiving money in Punjab. The business partners for MoneyGram, WOOT Factor conceptualized and executed the campaign where people stood the chance to win 10 LED TVs, 50 smartphones and the grand bumper prize: three Royal Enfield bikes signed by the spinner himself. To promote this campaign, MoneyGram also ran a ‘Spot & Win Contest.’

"Punjab has always been one of our key markets and we come back each year to be a part of this celebration and wish all our consumers a wonderful Vaisakhi. This year we prepared something special and nothing is more exciting than the chance to win a dream bike,” said Sheshagiri Malliah, Head of India and Subcontinent, MoneyGram.” He also added, “Collaborating with WOOT Factor has always yielded amazing results, whilst the campaigns bore profits as well as memorable experiences for our customers.”

Following the event, Amit Relan, Co-Producer, WOOT Factor Events Pvt Ltd was remarked, “We take pride in the partnership, while we associate ourselves with such heart-warming initiatives. It’s an honor having created an opportunity for residents of Punjab to celebrate the festival of Vaisakhi in a splendid manner. With Harbhajan Singh, the son of the land being roped in, it was no surprise how the masses responded to the campaign in large numbers.”