TuneCore Partners With Gaana to Boost Music Distribution in India, Provide Opportunity to Artistes

Marketing | October 14, 2020 | News

TuneCore Gaana

TuneCore, a music distribution service provider, has announced its partnership with music streaming platform Gaana. TuneCore has been introducing new services and local partners to boost the user experience and scope of Indian artistes since its launch in India earlier this year. This latest addition to the distribution network will ensure that music from TuneCore artistes can now be accessed by Gaana’s 185 million+ listeners.

TuneCore allows artistes to retain all rights to their music and earn 100% of the revenue from streaming and downloads. Through TuneCore, Indian artistes can distribute to the company’s extensive network of digital stores across the globe, including Spotify, iTunes/Apple Music, YouTube Music, Amazon Music, Facebook as well as local Indian stores such asGaana, JioSaavn, Hungama and Wynk.

TuneCore enables artistes based in India to receive revenue in their local currency from streaming platforms and digital download stores. It also features local content that caters to the Indian independent artiste community, including guides written by veterans of the local music industry, which provide Indian independent artistes with practical steps, education and advice.HeenaKriplani, Head of TuneCore India, said, “At TuneCore, we are constantly working to serve our artistes’ needs with the best and prioritising partnerships that provide the most benefits. Gaana’s reach of over 185 million listeners adds to our already robust suite of local partners and boostsIndian audiences for all of TuneCore’s independent artistes all over the world.”

Prashan Agarwal, CEO, Gaana said, “In our decade-long journey to emerge as the country’s No. 1 music app, we have been committed to leveraging tech to empower emerging Indie artistes to strengthen the bond they share with their audiences. To that effect, we have unveiled multiple initiatives and a proprietary dashboard that empowers independent artistes with custom data so they can understand their audiences better. It's heartening to welcome TuneCore as one of our esteemed partners as a part of our efforts to offer talented young musicians a world-class platform to showcase their talent on their own terms.”

TuneCore will ensure that music from artistes on its platform can now be accessed by Gaana’s 185 million+ listeners.

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