#FoF Spotlight: “The content needs to be super engaging and exciting” - India Beach Fashion Week

Entertainment | August 13, 2020 | News

Festival of Festivals Event Capital BookMyShow India Beach Fashion Week

Event Capital and BookMyShow have announced the launch of ‘Festival of Festivals’ (FoF). The curated collection of India’s event IPs (intellectual properties) across genres such as music, food, literature, languages, fashion and more, has been conceived to boost India’s live entertainment sector that has been heavily impacted through the Covid19 crisis. 

A first-of-its-kind initiative, the three-day virtual gala starts 14th August 2020. It is slated to feature 15 festivals, adding up to over 23 hours of content. The ticketed event will donate 10 percent of proceeds to NGO Anahad, to support artistes involved in live entertainment impacted by the pandemic. This will be routed through BookMyShow’s charity initiative BookASmile.

EVENTFAQS Media reached out to participating festivals to know what one can expect to see at the inaugural FoF and what participants expect from the new property. Here below is an interaction with Pallav Ojha, CEO and Co-Founder, India Beach Fashion Week.

How does a move from on-ground to virtual format impact an established event IP like yours?

It's challenging, as the content needs to be super engaging and exciting for the audience and it should help raise the bar like the live format shows.

What is your expectation from being part of the Festival of Festivals?

Maximum reach and visibility of the show, a lot of new audience to see the show and enjoy the breath of fresh air.

What is the content module you are coming up with for FoF? How similar or different will this be from your original festival?

Unlike the live format with glamorous models, larger than life sets and backstage madness, we are trying to create a similar magic for the online format!

One reason for people to watch it, over the plethora of content on the web.

It’s fashion, it’s real, it's a beach and swim show and it’s Goa!

Here below is an interaction with Pallav Ojha, CEO and Co-Founder, India Beach Fashion Week.

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