TikTok Creator’s Lab 2019 Celebrates India’s Creative Economy

Marketing | June 11, 2019 | Press Release


TikTok, the short-video sharing platform, organised India’s first-ever Creator’s Lab in Mumbai. The event, which brought together over 500 creators and influencers from all over India, serves as a testament to TikTok’s commitment to actively contribute to the country’s creative economy by empowering users through meaningful content that brings their imagination to life.

With over 200 million users nationwide, TikTok is fast becoming the preferred medium of digital expression for creative India. In 2019, TikTok’s community grew tremendously with an increasing array of creators joining the platform pan-India. TikTok’s community welcomes scores of new creators using the platform to showcase their creativity and talent on a global platform.

“We are honored to host TikTok Creator’s Lab and bring together the country’s most promising creative personalities. With its easy-to-use features and localised approach to content, TikTok serves as a great platform for people from deepest pockets of the country to share their talent in front of a global audience and in the process, become influencers in their own right,” said Sachin Sharma, Director, Sales and Partnerships, ByteDance India. “By connecting and empowering digital Indians through content, we are looking forward to TikTok making a positive contribution to India's thriving creative economy.” he further added.

Sharing their journey on TikTok, popular creators Garima Chaurasia and Rugees Vini create videos together said, “We are thrilled to attend TikTok Creator’s Lab 2019 as it provides a great opportunity for us to meet other creators learn from their experiences and share ideas. We could not have imagined that our videos would go viral on TikTok and that people would love our content so much. TikTok has definitely given us a platform to showcase our passion to the world.”  

Adding to this, Mujeeb Khan, one of TikTok’s creators from Uttarakhand said, “ I really love the concept of the TikTok Creator’s Lab where all creators come together as a community. I believe in spreading joy and happiness and the TikTok community has given me the opportunity to do just that, allowing me to share special moments from my life.”

As part of the celebration, TikTok also reaffirmed its commitment to India’s culture of creativity by offering a sneak peek into its latest campaign, #MyTikTokStory. The campaign, which did its debut on 8 June, aimed to encourage Indians to create 15-second videos that reflect their personal passions and identity - be it through DIY, cooking, sports, dancing, singing, pottery or any other talents.

TikTok brought together over 500 creators and influencers in a showcase of creativity, opening up opportunities for an exchange of ideas and further collaborations.

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