Alchemist LIVE Launched For Curating New Entertainment IPs; Appoints Prabhu Tony As COO

Industry Watch | April 6, 2018 | News

Alchemist group led by Manish Porwal announced the launch of Alchemist LIVE on April 3, 2018. It will focus on creating IPs and live content in the space of entertainment. Alchemist further announced the appointment of Prabhu Tony as the COO of the new vertical.

Alchemist Live will produce live entertainment events in India with a focus on creating niche platforms with high audience engagement. It will fill the obvious gap of ticketed shows in the country, providing audiences with an opportunity to immerse in various genres of performing arts. It commenced with its first venture the Delhi Theatre Festival a month back which turned out to become one of the biggest intellectual property for NCR in the genre of theatre.

“Over the past few years, Alchemist has enjoyed creating successful and diverse IPs, some that are stand-alone, and others that are advertiser-funded, picking up a few awards along the way.  Now, we are at a place where we wish to bring multi-genre productions to the Indian audience, who we believe are actively seeking novel entertainment experiences. Hence, Alchemist LIVE, comprises of a young and kick-ass team, passionate about creating original content and producing live events. Watch out for another large innovative integrated property from us soon, this time in partnership with a top and edgy news channel.” says Manish Porwal, MD, Alchemist Marketing Solutions.


Alchemist group announced the launch of Alchemist LIVE, which will focus on creating IPs and live content in the space of entertainment

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