AFP Digitalizes Conference for Mahindra IT
by EVENTFAQS Bureau Marketing | April 27, 2017 | News
A for Pineapple Mahindra
Mahindra Corporate IT team was scouting for an ideal partner to execute their high-level networking event for more than 200 people from Mahindra Group companies and IT partners. It was a multi-agency pitch that involved in-depth study of the use of technology in an event with a flair for creative solutions. The event took place on April 7 and 8 at Renaissance Powai, Mumbai.
AFP pineapple won the pitch and in limited time had to set up the event incorporating global technology standards. The theme of the event was ‘One Vision, One Dream, Digital First, One Team.’
"The event was challenging but at the same time was enriching experience for all at A for Pineapple, to create a digital world of Mahindra & their IT partners. To be able to prove yourself in front of most of them were biggest names of the industry is always a pleasant experience," remarked Annu Anand, Chief Analyst and Managing Director, A for Pineapple.
Keeping in mind the theme and the audience, AFP planned, and implemented a digital look & feel in a span of five days. The entire venue was wired with high-speed Wi-Fi. Digital technology was incorporated right from registration, which was done through a specially-designed app that kept the audience glued for event updates, invites and venue details.
More than 40 Exhibitions stalls of the partners like SAP, JIO, HITACHI and others were set up that showcased new age IT services and digital initiatives. Digital caricatures were made live on iPad. The stage was strategically set up with a digital theme & motion graphics. Stakeholders of the IT industry and seniors from several Mahindra divisions attended the event to witness Mahindra’s current and future prospects. The audience enjoyed the Karaoke sessions and performance by Sand Artist and an electrifying DJ party in the evening. The conference ended with awards, felicitations and celebrations. A group photo was presented as a memento to all the guests.
The event took place on April 7 and 8 at Renaissance Powai, Mumbai.