Boris Becker and Son Noah Engage Delhi Fans for Puma
by EVENTFAQS Bureau Marketing | December 23, 2016 | News
Boris Becker Toast Events Puma Select CityWalk
Global footwear brand Puma India hosted legendary tennis player Boris Becker for the launch of the Puma Boris Becker shoe collection along with his son Noah at the Puma store at Select Citywalk, New Delhi. To make Becker’s visit a statuesque experience, Toast Events was brought on board to manage and conceptualize the event.
Boris Becker, the legend visiting India was a dream come true for many tennis fans who have been waiting enthusiastically for his arrival to get a glimpse for him.
Toast was responsible for planning the entire production design and content for the event, which was broken down into capsules, where first Boris Becker visited the Puma store in New Delhi amidst media to launch the shoe collection. This was followed by a Meet & Greet session with tennis fans, and concluded guest listed party in the evening.
Toast events conceptualized an interesting launch at the Puma store over an intimate tête-à-tête with the legend and his son. Bringing in the essence of tennis, the stage was designed as a tennis court with a referee chair to unveil the limited edition Boris Becker shoe to the media.
The evening was an exciting affair where Boris Becker along with his son Noah were spotted DJ’ing for tennis fans. Toast brought to life moments from Boris Becker’s tennis life journey through a majestic Boris Becker signature strike 3D installation that captured everyone’s eye at the event. The party décor also included memories and collectables from across Boris Becker’s tennis journey – a jaw dropping sight for all tennis fans present. Boris Becker limited edition shoe collection was displayed on a large shoe wall which carried inspiring quotes from the legend himself, standing true to the collection.
Speaking about the event, Karan Kapoor, Operations Head, Toast Events said, “It was an honor for us to bring to life few moments from the legend’s journey through this event. The Boris Becker signature strike installation was a challenge for us to create with actual tennis racquets as we had to be specific with the exact strike pose.”
Toast Events was responsible for managing all engagements around Boris Becker's trip for Puma, including an in-store launch for the media, a Meet & Greet session for fans, and an invitees-only party.