Watch: Nissan's Spin on Mumbai's 'Dabbawalas' Vs Zaheer Khan & Jonny Smith
by EVENTFAQS Bureau Marketing | March 7, 2016 | Video Update
Nissan Zaheer Khan ICC World Cup
In the build up to the ICC World Twenty20 India 2016 and as part of the ongoing Nissan Trophy Tour, Nissan has collaborated with India’s left-arm pacer, Zaheer Khan, and the UK’s popular Fifth Gear host, Jonny Smith, in a thrilling challenge on the streets of Mumbai.
Nissan set out to prove which was fastest through the busy city roads and streets of Mumbai: car, bicycle or one of the famous Dabbawalas.
Dabbawalas have established themselves, over the past 100 years, as a mainstay of food delivery in Mumbai and are renowned for their speed and accuracy in one of the world’s busiest cities. The challenge here was : Zaheer Khan and Jonny Smith navigate the streets in a Nissan Sunny to try and deliver the ICC World Twenty20 Trophy to a local school before the Dabbawala can deliver lunch to the school’s Head Coach by bike and train.
This exciting journey can be followed through a series of three short films (available on YouTube & Nissan's social media channels), starting at Mumbai's Churchgate Station, moving all the way across South Mumbai, culminating in a grand finale chase to the Bright Start Fellowship International School.
*From Brand Launches and Experiences to Activations and Integrated Campaigns, click here to view the full list of categories in Experiential Marketing at WOW Awards Asia 2016.
Nissan takes on the ‘Dabbawala Challenge’ in race across Mumbai with Zaheer Khan and the ICC World Twenty20 Trophy. Track who finally wins the ultimate challenge....