Categories
Click on Category name to get a brief description of that category
 

WOW Promos (4 Categories)

1. On-ground Promotion of the year for Brand Awareness
2. On-ground Promotion of the year for Sales Volume
3. Small Budget on-ground promotion of the year
4. Contact Program of the Year (school/college/society/community)
 
WOW LIVE (6 Categories)
5. Entertainment Event of the year
6. Festival of the Year
7. Lifestyle Event of the year
8. Sports Event of the year
9. Launch Event of the Year
10. Brand Association with a LIVE Platform
 

WOW MICE (5 categories) For stakeholders

11. Incentive Tour of the year
12. Education Program/tour of the year
13. LIVE event of the year
14. Exhibition Property of the Year
15. Conference / Convention of the year
 

WOW Media (6 Categories)

16.Televised Property of the Year - Entertainment & Lifestyle
17. Televised Property of the Year - Business / Knowledge
18. Advertiser - Funded Program of the year with on-ground connect
19. Activation Program of the Year by a Media Brand with on-ground connect
20. On-ground brand association with a Media Brand
21. Event Property of the year by a Media Brand
 

WOW Others (6 Categories)

22. Exhibition Presence of the year
23. Rural engagement platform of the year
24. Youth Engagement program of the year
25. New Property of the year
26. CSR Event/Property of the Year
27. Integrated Media Campaign of the Year by a Brand
28. Brand Experience of the Year (best use of experiential marketing)


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
WOW Promotions
1. On-ground promotion of the year for Brand Awareness

A brand promotion involving engagement with an audience, allowing an opportunity to know more about the brand or sample the brand's product/service.

Entry Title Metal Entrant
2012 Formula One Airtel Indian Grand Prix on ground activation Gold Encompass Events Pvt Ltd
Project “Swasthya Chetna” (Quest for Health) Gold OgilvyAction
Panasonic Cheerathon Silver Wizcraft International Entertainment Pvt Ltd
Cadbury Oreo - Dear Dad Silver Madison Pinnacle Integrated Experiential Solutions
Blackberry College Activation Bronze CRI Events



2. On-ground promotion of the year for Sales Volume

A brand promotion involving engagement with an audience, allowing an opportunity to purchase/place an order for the brand's product/service.

Entry Title Metal Entrant
Castrol Star CRB Plus - Aashirwad Gold JAGRAN SOLUTIONS
Thank You Mom In-Store Activation Silver Encompass Events Pvt Ltd
Maybelline Karwa Silver Vibgyor Brand Services Pvt. Ltd.
FREECULTR- DIGITAL POP-OUT STORE Bronze DDB MudraMax
 
3. Small Budget on-ground promotion of the year

An on-ground brand promotion with the total promotion budget of Rs. 50,000/- or less in each city/ town.

Entry Title Metal Entrant
90 Nano Stories Gold DDB MudraMax
Big Bazaar Magic Frisk Silver DDB MudraMax
Movie Promotions for Luv Shuv Tey Chicken Khurana Bronze Hansa Events & Activation
 
4. Contact Program of the Year (schoolcollegesocietycommunity)

A brand promotion that involves identifying a group of individuals and creating a promotion/ activation within the community of the target group. E.g. schools, colleges (other institutions), residential societies, cultural communities or other similar communi ties.

Entry Title Metal Entrant
Thank You Mom - School Contact Program Gold Encompass Events Pvt Ltd
90 Nano Stories Silver DDB MudraMax
Get Social? Silver Pulp Strategy Communications Pvt Ltd
Horlicks Mission Exams 2012 Bronze Krayon - EduMedia India Pvt. Ltd
Castrol Smiles Bronze JAGRAN SOLUTIONS

 


 
 
 
 
 
 
 
 
 

 

 
 
 
 
 
 
 
 
 
 
 
 

WOW LIVE
5. Entertainment Event of the year

A live event, with the main aspect of engagement being entertainment for the audience present at the event.

Entry Title Metal Entrant
Bacardi NH7 Weekender : DEL + PUNE + BLR Gold OML Entertainment Pvt. Ltd.
Filmfare Awards Silver cineyug
Teacher's Achievement Awards, 2012 Silver Wizcraft International Entertainment Pvt Ltd
Global Indian Music Awards (GiMA Awards) Bronze Wizcraft International Entertainment Pvt Ltd
 
6. Festival of the Year

A celebration involving activities / events around a central subject (arts, places, occassions)

Entry Title Metal Entrant
Kala Ghoda Arts Festival 2012 Gold Seventy EMG
Bacardi Nh7 Weekender : DEL + PUNE + BLR Silver OML Entertainment Pvt. Ltd.
Up in the Air - Delhi International Kite Festival Bronze Rashi Entertainment Pvt. Ltd.
 
7. Lifestyle Event of the year

A live event, with the main aspect of engagement being to showcase art / creativity.

Entry Title Metal Entrant
Van Heusen X Lifestyle Fashion Show Gold Fountainhead Promotions & Events Pvt. Ltd.
Chivas Studio Silver Showhouse Event Management Pvt Ltd
Blenders Pride Fashion Tour 2012 Silver Showhouse Event Management Pvt Ltd
 
8. Sports Event of the year

A live event, with the main aspect of engagement being a sport / sports.

Entry Title Metal Entrant
Red Bull X Fighters Gold JAGRAN SOLUTIONS
 
9. Launch Event of the Year

A live event involving the announcement / inauguration / introduction of a new product / service to a relevant TG.

Entry Title Metal Entrant
Launch of The First Store And Brand 'Starbucks - A Tata Alliance' Gold Showtime Events (India) Pvt. Ltd.
Audi Q3 Driving Experience Gold G2rams India Pvt. Ltd.
BMW 3 Series Launch Silver Showtime Events (India) Pvt. Ltd.
Van Heusen X Lifestyle Fashion Show Silver Fountainhead Promotions & Events Pvt. Ltd.
 
10. Brand Association with a LIVE Platform

A brand association with a live event property – entertainment / lifestyle / sports. This association could be either through sponsorship, partnership or when a brand uses the event platform for activations.

Entry Title Metal Entrant
Bacardi Nh7 Weekender : DEL + PUNE + BLR Gold OML Entertainment Pvt. Ltd.
12th Family Fun Car Rally Gold Rashi Entertainment Pvt. Ltd.
Royal Enfield at the Bacardi NH7 Weekender Silver OML Entertainment Pvt. Ltd.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

WOW MICE
11.Incentive Tour of the year

A program designed for any stakeholder (employee, dealer, trade) of a company with the objective to incentivise/motivate/recognize.

Entry Title Metal Entrant
THE YEAR END CONVENTION 2012 Gold Encompass Events Pvt Ltd
International star club Silver My Leisure Breaks Pvt Ltd
Raymond Presidential Conference Bronze Event Crafter
 
12. Education Program/tour of the year

A program designed for any stakeholder (employee, dealer, trade) of a company with the objective to educate/impart knowledge/train.

Entry Title Metal Entrant
Panasonic "Prithvi Vandana" Gold Panasonic India Pvt. Ltd
Microsoft TechEd 2012 Silver Encompass Events Pvt Ltd
Alstom Ki Pathshala YEGP 2012 Silver Ngenius Brand Interactions Pvt. ltd.
 
13. LIVE event of the year

An experience designed for any stakeholder (employee, dealer, trade) of a company with the objective to celebrate an achievement/milestone/other momentous occasions.

Entry Title Metal Entrant
worldsteel- 46 Gold Wizcraft International Entertainment Pvt Ltd
Carnivale Silver Phase 1 Events & Entertainments Pvt. Ltd.
Aditya Birla Awards for Outstanding Achievement 2012 Silver Fountainhead Promotions & Events Pvt. Ltd.
Yahoo! Year End Party 2012 Bronze George P Johnson
Sanofi - Jashn Sitaron Ka Bronze Wizcraft International Entertainment Pvt Ltd
 
14. Exhibition Property of the Year

A business-to-business platform that involves the showcase of various stakeholders (dealers/trade/channel partners) relevant to a certain organisation/association/industry. The objective of the event is to showcase as many participants of a certain industry/association/organization under one platform.

Entry Title Metal Entrant
India International Jewellery Show Gold Seventy EMG
Grand Kerala Shopping Festival –Global Village Silver IMPRESARIO EVENT MANAGEMENT INDIA LTD
CHAALO GUJARAT- PROPERTY EXPO Bronze True Innovation
 
15. Conference / Convention of the year

A business-to-business / knowledge platform that involves the engagement of various stakeholders relevant to a certain organization / association / industry.. The objective of the event is knowledge exchange amongst experts from a select industry / association / organization under one platform.

Entry Title Metal Entrant
IBM- Software Universe 2012 Gold George P Johnson
Finacle Conclave 2012 Silver Showtime Events (India) Pvt. Ltd.
Goafest 2012 Silver Seventy EMG
PETROTECH - 2012 Bronze Encompass Events Pvt Ltd
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

WOW Media

16. Televised Property of the Year - Entertainment & Lifestyle

An event with the central engagement being entertainment or lifestyle showcase that is then packaged into television content.

Entry Title Metal Entrant
GQ Men of the Year Awards 2012 Gold Fountainhead Promotions & Events Pvt. Ltd.
IIFA 2012 Gold Wizcraft International Entertainment Pvt Ltd
Global Indian Music Awards (GiMA Awards) Silver Wizcraft International Entertainment Pvt Ltd
Teacher's Achievement Awards, 2012 Bronze Wizcraft International Entertainment Pvt Ltd
 
 
17. Televised Property of the Year - Business/Knowledge

An event with the central engagement being knowledge exchange/discussion that is then packaged into television content.

Entry Title Metal Entrant
IndianOil Solaris Quiz Silver Event Management Group
 
18. Advertiser-funded Program of the Year with on-ground connect

An advertiser-funded program that amplifies a brand experience.

Entry Title Metal Entrant
Dewarists Season 2 Gold OML Entertainment Pvt. Ltd.
1000 CFO’s 1 Event Silver Groupm
 
19. Activation Program of the Year by a Media Brand with on-ground connect

An activity by a media brand, which involves on-ground engagement with customers, in an effort to promote the brand or one of its initiatives.

Entry Title Metal Entrant
Doodle4Google Gold Wizcraft International Entertainment Pvt Ltd
Get Social? Gold Pulp Strategy Communications Pvt Ltd
AXN Levitates Mumbai with Cyril Silver pentagon events & activations pvt. ltd.
Radio Mango - Bismi"Where is Casanova" Silver Radio Mango 91.9
Radio Mirchi Get Active Expo Bronze Encompass Events Pvt Ltd
 
20. On-ground brand association with a Media Brand

A media activation done in association with a brand, where the objective is to target the consumer to promote both the associating brand as well as the media brand. A film may also be treated as a media brand for this category.

Entry Title Metal Entrant
Radio Jocks Go Missing Gold Groupm
CHANNEL V NOKIA INDIAFEST 2012 Silver Seventy EMG
Perfect Shrimati Awards Silver Jagran Prakashan Ltd.
 
21. Event Property of the year by a Media Brand
An on-ground event by a Media brand, in which the intellectual property rights for the property is owned by the Media brand.
Entry Title Metal Entrant
Radio Mango - Bismi"Where is Casanova" Gold Radio Mango 91.9
NDTV Food Awards Silver Seventy EMG
Times Now Amazing Indians 2012 Bronze Wizcraft International Entertainment Pvt Ltd

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

WOW Other

22. Exhibition Presence of the year

Promotion of a brand through an exhibition platform with multiple-participants. Exhibition presence would be needed to be highlighted where other, competing brands / services are also showcasing within the same platform.

Entry Title Metal Entrant
H-D 'Live to Ride' Pavilion at Delhi Auto Expo 2012 Gold Seventy EMG
Inorbit Wall of Trust Silver Everything Goes! Communications
Mercedes Benz - 11th Auto Expo 2012 Bronze Encompass Events Pvt Ltd
 
23. Rural Engagement program of the year

A brand engagement campaign specifically targeted to audiences in small towns and villages.

Entry Title Metal Entrant
Project “Swasthya Chetna” (Quest for Health) Gold OgilvyAction
Bharat Shresht Silver Hero MotoCorp Ltd
Mahindra samriddhi india agri awards Silver RC&M Pvt. Ltd.
Lice negative to life positive Bronze Madison Media Infinity
 
24. Youth Engagement program of the year

A brand engagement campaign specifically targeted to the youth.

Entry Title Metal Entrant
Pepsi T20 Football Gold Groupm
Mountain Dew Xtreme Tour Silver Gr oupm
My Ultrabook, My Music Bronze Aquila Experience - A Division of Draft FCB Ulka
Horlicks Wizkids Bronze Krayon - EduMedia India Pvt. Ltd
 
25. New Property of the year
An on-ground event / activation that has been created within the year and is recurring in nature. The event / activation must be an intellectual property of the creator / conceptualiser.
Entry Title Metal Entrant
1st Red Bull Soap Box Race 2012 Gold Fountainhead Promotions & Events Pvt. Ltd.
Thank You Mom Silver Encompass Events Pvt Ltd
 
26. CSR Event/Property of the Year
An event / activation platform created with the objective to promote /
support or create awareness about a social cause.
Entry Title Metal Entrant
Magic Bus Benefit Gold Seventy EMG
BMW Guggenheim Lab Silver Seventy EMG
 
27. Integrated Media Campaign of the Year by a Brand
A brand promotion campaign that involves the use of at least two other mediums along with the on-ground activation/promotion/event.

Entry Title Metal Entrant
HDFC Life "Model of Happiness" Gold Leo Burnett
Gillette You Shave I Shave Silver Encompass Events Pvt Ltd
My Discoveries with Intel Silver Pulp Strategy Communications Pvt Ltd
 
28. Brand Experience of the Year (best use of experiential marketing)
A campaign that exemplifies the use of the experiential marketing medium in the best manner with the objective of promoting a brand.
Entry Title Metal Entrant
Red Bull X Fighters Gold JAGRAN SOLUTIONS
My Ultrabook, My Music Gold Aquila Experience - A Division of Draft FCB Ulka
Audi Q3 Driving Experience Silver G2rams India Pvt. Ltd.
Pepsi T20 Football Bronze Groupm
 

 




   


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