Categories
Click on Category name to view the winners list
 

WOW Promos (4 Categories)

1. On-ground Promotion of the year for Brand Awareness
2. On-ground Promotion of the year for Sales Volume
3. Small Budget on-ground promotion of the year
4. Contact Program of the Year (school/college/society/community)
 
WOW LIVE (6 Categories)
5. Entertainment Event of the year
6. Festival of the Year
7. Lifestyle Event of the year
8. Sports Event of the year
9. Launch Event of the Year
10. Brand Association with a LIVE Platform
 

WOW MICE (5 categories) For stakeholders

11. Incentive Tour of the year
12. Education Program/tour of the year
13. LIVE event of the year
14. Exhibition Property of the Year
15. Conference / Convention of the year
 

WOW Media (6 Categories)

16.Televised Property of the Year - Entertainment & Lifestyle
17. Televised Property of the Year – Business/Knowledge
18. Advertiser Funded Program of the year with on-ground connect
19. Activation Program of the Year by a Media Brand with on-ground connect
20. On-ground brand association with a Media Brand
21. Event Property of the year by a Media Brand
 

WOW Others (6 Categories)

22. Exhibition Presence of the year
23. Rural engagement platform of the year
24. New Property of the year
25. CSR Event/Property of the Year
26. Integrated Media Campaign of the Year with on-ground connect
27. Brand Experience of the Year (Best use of experiential marketing)


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
WOW Promos

1. On-ground promotion of the year for Brand Awareness
A brand promotion involving engagement with an audience, allowing an opportunity to know more about the brand or sample the brand's product/service.

Entry Title Metal
Entrant
Red Bull-Speed Street Gold
Jagran Solutions
Sakal Balmitra Chitrakala Spardha Silver Sakal Media Group
Strengthening the brand presence in the consumer’s mind-space by reaching out to them in relevant geographies through innovative vehicles which are integral to their society and lifestyle Bronze Tata Steel Limited
View the shortlist here
     
     
     
 

2. On-ground promotion of the year for Sales Volume
A brand promotion involving engagement with an audience, allowing an opportunity to purchase/place an order for the brand's product/service.

Entry Title Metal
Entrant
Airtel Lakshya Gold
Event Crafter
More Internet per Hour with Chrome by Google Silver Pulp Strategy Communications Pvt. Ltd
Innovative promotional scheme to attract footfall and enhance sales volume in Eastern region (West bengal, Assam, Orissa, Bihar, Jharkhand, Chattisgarh, Tripura) Bronze Tata Steel Limited
View the shortlist here
     
     
 
 

3. Small Budget on-ground promotion of the year
An on-ground brand promotion with the total promotion budget of Rs. 50,000/- or less in each city/town.

Entry Title Metal
Entrant
Dabur Odomos Mosquito Free Movement Gold
Jagran Solutions
UTV Bindass Copy Kar Silver DDB Mudra Group
Uninor Rush of Blood Bronze DDB Mudra Group
View the shortlist here
     
 
 
 

4. Contact Program of the Year
A brand promotion that involves identifying a group of individuals and creating a promotion / activation within the community of the target group. E.g. schools, colleges (other institutions), residential societies, cultural communities or other similar communities.

Entry Title Metal
Entrant
Learn with Yahoo – New to Net Campaign Gold Pulp Strategy Communications Pvt. LtdCommunications
Inorbit Mall – Aikya Silver Everything Goes! Communications
Nerolac Passport Program Silver Percept Limited
YouTube Space Lab Bronze Krayon - Edumedia India Pvt. Ltd.
View the shortlist here


 
 
 
 
 
 
 
 
 

 

 
 
 
 
 
 
 
 
 
 
 
 

WOW LIVE

5. Entertainment Event of the year
A live event, with the main aspect of engagement being entertainment for the audience present at the event.

Entry Title Metal
Entrant
WEF AGM Gala Soiree 2011 Gold Showtime Events (India) Pvt. Ltd.
ICC Cricket World Cup 2011 - Opening Ceremony Silver Wizcraft International Entertainment Pvt. Ltd
IIFA Awards Bronze Wizcraft International Entertainment Pvt. Ltd
View the shortlist here
     
 
 
 

6. Festival of the Year
A celebration involving activities / events around a central subject (arts, places, occassions)

Entry Title Metal
Entrant
Sunburn Goa 2011 Gold Percept Sports & Entertainment
Pushkar International Balloon Festival Silver E-Factor
View the shortlist here
 
 

7. Lifestyle Property of the year
A live event, with the main aspect of engagement being to showcase art / creativity.

Entry Title Metal
Entrant
The Chivas Studio Gold Showhouse Event Management Pvt.Ltd
Cartier Travel with Style Concours 2011 Silver Seventy EMG
Blenders Pride Fashion Tour Bronze Showhouse Event Management Pvt.Ltd
View the shortlist here
     
 
 
 

8. Sports Property of the year
A live event, with the main aspect of engagement being a sport / sports.

Entry Title Metal
Entrant
Airtel Delhi Half Marathon 2011 Gold Procam International
View the shortlist here
     
 
 
 

9. Launch Event of the Year
A live event involving the announcement / inauguration / introduction of a new product / service to a relevant TG.

Entry Title Metal
Entrant
Hero Moto Corp Launch event Gold Percept Limited
Taj Book Launch, New York Silver Showtime Events (India) Pvt. Ltd.
Kaun Banega Crorepati Bronze Seventy Seven Entertainment Pvt. Ltd.
View the shortlist here
 
 
 
 
10. Brand Association with a LIVE Platform
A brand association with a live event property – entertainment / lifestyle / sports. This association could be either through sponsorship, partnership or when a brand uses the event platform for activations.
Entry Title Metal
Entrant
Cycle Agarbatti Power of Prayer Silver DDB Mudra Group
idea champions of the world Bronze Percept Limited
View the shortlist here
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

  WOW MICE
  11. Incentive Tour of the year
The main objective of the event must be to create an entertainment platform for a mass audience base in an overseas destination.
 
Entry Title Metal Entrant
Titan Bam Gold Phase 1 Events and Entertainment Pvt. Ltd
Pepsi Annual Sales Conference, 2011 Silver Encompass
 
View the shortlist here
 
   
 
 
 
 

12. Education Program/tour of the year
A program designed for any stakeholder (employee, dealer, trade) of a company with the objective to incentivise/motivate favourable business relations/outcomes.

 
Entry Title Metal
Entrant
Alstom Ki Pathshala Silver ngenius brand interactions pvt. ltd.
Tata Docomo Academy Bronze Event Crafter
View the shortlist here
     
     
     
     
 

13. LIVE event of the year
A program designed for any stakeholder (employee, dealer, trade) of a company with the objective to educate/impart knowledge for improved business/working standards.

 
Entry Title Metal
Entrant
Aditya Birla Awards for Outstanding Achievement 2011 Gold Fountainhead Promotions & Events Pvt. Ltd.
GIHED AWARDS 2011 Bronze TRUE INNOVATION
Indian Navy - Presidential Fleet Review (PFR) Nite 2011 Bronze Percept Limited
 
View the shortlist here
 
       
       
       
       
 

14. Exhibition Property of the Year
An experience designed for any stakeholder (employee, dealer, trade) of a company with the objective to celebrate an achievement / milestone / other momentous occasions..

 
Entry Title Metal
Entrant
GIHED PROPERTY SHOW AHMEDABAD & MUMBAI 2011 Gold TRUE INNOVATION
The Economic Times presents Acetech 2011 Mumbai Bronze Asian Business Exhibition & Conferences Ltd.
View the shortlist here
     
     
     
     
 

15. Conference / Convention of the year
A business-to-business platform that involves the showcase of various stakeholders (dealers/trade/channel partners) relevant to a certain organisation/association/industry. The objective of the event is to showcase as many participants of a certain industry/association/organization under one platform.

 
Entry Title Metal
Entrant
Ad Asia Gold Wizcraft International Entertainment Pvt. Ltd
Asian Paints Sales & Marketing Annual Conference Silver Encompass
Business Conference at 350 ft. Altitude, Up in the Sky Bronze Markcom Solutions Pvt. Ltd.
 
View the shortlist here
 

       
       
       
       

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

WOW Media

  16. Televised Event/Property of the Year - Entertainment & Lifestyle
A business-to-business / knowledge platform that involves the engagement of various stakeholders (dealers / trade / channel partners) relevant to a certain organization / association / industry, in a conference / congregation. The objective of the event is for knowledge exchange amongst experts from a select industry / association / organization under one platform.
 
Entry Title Metal
Entrant
Filmfare Awards Gold Archers Entertainment Pvt Ltd and Cineyug
International Indian Film Academy Awards Silver Wizcraft International Entertainment Pvt. Ltd
Greenathon 3 Bronze NDTV
 
View the shortlist here
 
       
       
       
       
 

17. Televised Event/Property of the Year - Business/Knowledge
An event with the central engagement being entertainment or lifestyle showcase that is created for a television audience.

 
Entry Title Metal
Entrant
Hindustan Times Leadership Summit Gold THOT Media Pvt Ltd
ET Awards 2011 Silver Fountainhead Promotions & Events Pvt. Ltd.
12th Ernst & Young Entrepreneur of the Year (EOY) Awards 2010 Bronze Wizcraft International Entertainment Pvt. Ltd
View the shortlist here
     
     
     
     
 

18. Advertiser-funded Program of the Year with on-ground connect
An event with the central engagement being knowledge exchange/discussion that is created for a television audience.

 
Entry Title Metal
Entrant
MTV Panasonic Face Of Beauty Gold Innobuzz Marketing Solutions
 
View the shortlist here
 
       
       
       
       
 

19. Activation Program of the Year by a Media Brand with on-ground connect
An activity by a media brand, which involves on-ground engagement with customers, in an effort to promote the brand or one of its initiatives.

 
Entry Title Metal
Entrant
Radio Mango Idea Nattile Tharam 3 Gold impresario event management india ltd
Sakal Balmitra Chitrakala Spardha Silver Sakal Media Group
Nick Young Astronauts Bronze Krayon - Edumedia India Pvt. Ltd.
 
View the shortlist here
 
       
       
       
       
  20. On-ground brand association with a Media Brand
A media activation done in association with a brand, where the objective is to target the consumer to promote both the associating brand as well as the media brand. A film can also be treated as a Media brand to showcase an on-ground association done by a film with a brand for this category.
 
Entry Title Metal
Entrant
MTV Roadies 9 Auditions Gold Fountainhead Promotions & Events Pvt. Ltd.
Anything4Jetta - Live Tweet Wall Silver Groupm Media India Pvt. Ltd.
Microsoft Meet the Don2 Mission Berlin Multiproduct Campaign Bronze Pulp Strategy Communications Pvt. Ltd
 
View the shortlist here
 
       
       
       
       
  21. Event Property of the year by a Media Brand
An on-ground event that is organized and owned by a Media brand.
 
Entry Title Metal
Entrant
CID Gallantry Awards 2011 Gold Seventy Seven Entertainment Pvt. Ltd.
ICICI Time Out Food Awards 2011 Silver Seventy EMG
Channel [V] Nokia India Fest 2011 Bronze Seventy EMG
 
View the shortlist here
 
       
   

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

WOW Specials

 

22. Exhibition Presence of the year
An on-ground event / activation that has been created within the year. The event / activation is an intellectual property of the creator and takes on the form of a brand itself, thus allowing associations of other brands and is also sustainable.

  No WINNERS    
   
23. Rural Engagement program of the year
An event / activation platform created with the objective to promote / support or create awareness about a social cause.
Entry Title Metal
Entrant
Project Asha Gold MART
Horlicks Swasthya Abhiyaan Silver impact communications
Hero Naye Indian Ki Khoj Bronze Hero MotoCorp Limited
View the shortlist here
     
     
     
     
 

24. New Property of the year
A brand promotion campaign, that involves the use of at least two other mass mediums along with the on-ground activation/promotion/event.

 
Entry Title Metal
Entrant
The Škoda Prize for Indian Contemporary Art 2011 Gold Seventy EMG
Mahindra Navistar Transport Excellence Awards 2011 Silver Wizcraft International Entertainment Pvt. Ltd
View the shortlist here
     
     
     
     

25. CSR Event/Property of the Year
A brand promotion campaign, that involves the use of at least two other mass mediums along with the on-ground activation/promotion/event.

Entry Title Metal
Entrant
Standard Chartered Mumbai Marathon 2011 Gold Procam International
Support My School Silver NDTV
Uninor Rush of Blood Bronze DDB Mudra Group
View the shortlist here
     
     
     
     

26. Integrated Media Campaign of the Year with on-ground connect
A brand promotion campaign, that involves the use of at least two other mass mediums along with the on-ground activation/promotion/event.

Entry Title Metal
Entrant
Bausch + Lomb iConnect Model Hunt Gold Draft FCB + Ulka
Changing the game…for Youth cricket….. Pepsi! Silver Groupm Media India Pvt. Ltd.
World's Largest Roll Call Bronze DDB Mudra Group
View the shortlist here
     
     
     
     

27. Brand Experience of the Year (best use of experiential marketing)
A brand promotion campaign, that involves the use of at least two other mass mediums along with the on-ground activation/promotion/event.

Entry Title Metal
Entrant
WEF AGM Gala Soiree 2011 Gold Showtime Events (India) Pvt. Ltd.
BMW X3 Xperience Gold Showtime Events (India) Pvt. Ltd.
Panasonic Face Of Beauty Silver Innobuzz Marketing Solutions
     

 




 
   


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