Categories
Click on Category name to get a brief description of that category
 

WOW Promos (6 Categories)

1. On-ground Promotion of the year for Brand Awareness
2. On-ground Promotion of the year for Sales Volume
3. Small Budget on-ground promotion of the year
4. Rural marketing program of the year
5. Contact Program of the Year (school,/college,/society,/community)
6 .Exhibition Presence of the year
 
WOW LIVE (6 Categories)
7. Entertainment Event of the year
8. Lifestyle Event of the year
9. Sports Event of the year
10. Launch Event of the Year
11. Brand Association with a LIVE Platform
12. Live Entertainment event of the year in a foreign location
 

WOW MICE (5 categories) For stakeholders

13. Incentive Tour of the year
14. Education Program/tour of the year
15. LIVE experience of the year
16. Exhibition Property of the Year
17. Industry/Association Convention of the year
 

WOW Media (5 Categories)

18.Televised Property of the Year - Entertainment/Lifestyle
19. Televised Property of the Year - Business/Knowledge
20. Activation Program of the Year by a Media Brand with on-ground connect
21. On-ground brand association with a Media Brand
22. Event Property of the year by a Media Brand
 

WOW Specials (3 Categories)

23. New Property of the year
24. CSR Event/Property of the Year
25. Integrated Media Campaign of the Year by a Brand



 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  WOW Promos
 

1. On-ground promotion of the year for Brand Awareness
A brand promotion involving engagement with an audience at given points of promotion, and allowing an opportunity to know more about the brand or sample the brand’s product/service.

  Entry Title Metal
Entrant
Orbit 12th Man Bronze
The Mudra Group
Castrol Activ Mechanic Mahasammelan Silver The Mudra Group
Khushiyo Ki Doli - HUL multibrand Silver Ogilvy and Mather Private Limited
   
 

2. On-ground promotion of the year for Sales Volume
A brand promotion involving engagement with an audience at given points of promotion, and allowing an opportunity to purchase/place an order for the brand’s product/service.

  Entry Title Metal
Entrant
Canon Image Express Bronze
C S Direkt Events & Exhibitions Pvt. Ltd.
Sign up for Idea Campus Activity Silver Reliance Broadcast Network Limited
Chik Hair Scope Silver The Mudra Group
   
 

3. Small Budget on-ground promotion of the year
An on-ground brand promotion with the total promotion budget of Rs. 50,000/- or less in each city/town.

  Entry Title Metal
Entrant
Perfetti Integrated Marketing Silver
Impact Communications
NAB May I Help You Gold The Mudra Group
Macchar Ab Tu Darr Gold Digital Radio Broadcasting Ltd
   
 

4. Rural Marketing program of the year
A brand marketing/promotion campaign specifically targeted to audiences in small towns and villages.

Entry Title Metal
Entrant
PATH-PEHLA EK GHANTA Bronze Impact Communications
Thakavat na bane rukavat Bronze The Mudra Group
Radio Mango - Idea "Bus Kerala " Silver Radio Mango 91.9
Google Bus Project Gold Candid Marketing Pvt. Ltd.
 
 

5. Contact Program of the Year
A brand promotion that involves identifying a group of individuals and creating a promotion/activation within the community of the target group. E.g. schools, colleges (other institutions), residential societies, cultural communities or other similar communities.

  Entry Title Metal
Entrant
Aikya - Community Building Initiative Silver Everything Goes! Communications
Everything Goes! Communications Silver KRAYON
Government of Bihar - Arogya Rath Gold Jagran Solutions
   
  6. Exhibition Presence of the year
Promotion of a brand through an exhibition platform with multiple-participants. Exhibition presence would be needed to be highlighted where other, related brands / services are also showcasing within the same platform.
  Entry Title Metal
Entrant
  Axis Bank Dream Home Festival Exhibition Bronze Relio Quick India Private Limited
  Canon Image Express Silver C S Direkt Events & Exhibitions Pvt. Ltd.
  Spice launching camera phones using WLIFW Gold SHOWWORKS EVENTZ PVT LTD
   

 


 
 
 
 
 
 
 
 
 

 

 
 
 
 
 
 
 
 
 
 
 
 

  WOW LIVE
 

7. Entertainment Event of the year
A live event, with the main aspect of engagement being entertainment for the audience present at the event.

  Entry Title Metal
Entrant
Smirnoff Nightlife Exchange Project Bronze Fountainhead Promotions & Events Pvt. Ltd.
HORLICKS WIZKIDS Silver KRAYON
Sunburn Gold Percept D'Mark (a division of Percept Limited)
 
 

8. Lifestyle event of the year
A live event, with the main aspect of engagement being to showcase art / creations to potential customers present at the event. Typically a fashion show, art auction or other such platforms.

  Entry Title Metal
Entrant
  12th Mumbai Academy of Moving Images - Film Festival Bronze Reliance Broadcast Network Limited
  Chivas Studio Silver Showhouse
  Puma Creative Factory Gold Cream Events Pvt Ltd
   
9. Sports Property of the year
A live event, with the main aspect of engagement being a sport / sports.
Entry Title Metal
Entrant
BOXING FIGHT NIGHT - LAGAAN CUP : a percept property Bronze Percept D'Mark (a division of Percept Limited)
Volkswagen Polo cup India 2010 Silver GroupM Media India Pvt. Ltd.
Standard Chartered Mumbai Marathon 2010 Gold Procam International
 
10.Launch Event of the Year
A live event involving the announcement / inauguration / introduction of a new product / service to a relevant TG (employees, dealers / trade, media, customers, other stakeholders)
Entry Title Metal
Entrant
Ben 10 Ultimatrix Unveiling on 10:10:10 Bronze The Mudra Group
  Diesel Launch Silver Fountainhead Promotions & Events Pvt. Ltd.
  Hero Honda Marketing Convention Gold G2 rams India Pvt. Ltd
 
11. Brand Association with a LIVE Platform
A brand association with a live event property – entertainment / lifestyle / sports. This association could be either through sponsorship, partnership or when a brand uses the event platform for activations.
Entry Title Metal
Entrant
Castrol FIFA Activation Bronze The Mudra Group
Godrej "I am Woman of Courage " Silver Reliance Broadcast Network Limited
Orbit 12th Man Gold The Mudra Group
 
 

12. Live Entertainment event of the year in a foreign location
The main objective of the event must be to create an entertainment platform for a mass audience base in an overseas destination.

Entry Title Metal
Entrant
IIFA Awards Silver Wizcraft International Entertainment Pvt. Ltd.
Oman Tattoo Gold Wizcraft International Entertainment Pvt. Ltd.
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

  WOW MICE
 

13. Incentive Tour of the year
A program designed for any stakeholder (employee, dealer, trade) of a company with the objective to incentivise/motivate favourable business relations/outcomes.

  Entry Title Metal
Entrant
HSBC Year End Convention Bronze Encompass
Microsoft Partner Summit Silver Encompass
HP ME WE - ANNUAL EMPLOYEE CONFERENCE 2010 Gold Communique Marketing Solutions Pvt Ltd.
Kickoff Gold Wizcraft International Entertainment Pvt. Ltd.
 
 

14. Education Program/tour of the year
A program designed for any stakeholder (employee, dealer, trade) of a company with the objective to educate/impart knowledge for improved business/working standards.

  Entry Title Metal
Entrant
  Phoenix Market City - Beginnings Gold Everything Goes! Communications
  Philips Newsmakers Gold The Mudra Group
       
 

15. LIVE experience of the year
An experience designed for any stakeholder (employee, dealer, trade) of a company with the objective to celebrate an achievement / milestone / other momentous occasions..

  Entry Title Metal
Entrant
Aditya Birla Awards for Outstanding Achievement 2010 Silver Fountainhead Promotions & Events Pvt. Ltd.
ITS GRT 2B 25 Silver LINE COMMUNICATIONS PVT LTD
SBI World Premiere Technology in Concert 2010 Gold Showtime Events (India) Pvt. Ltd.
 
 

16. Exhibition Property of the Year
A business-to-business platform that involves the showcase of various stakeholders (dealers/trade/channel partners) relevant to a certain organisation/association/industry. The objective of the event is to showcase as many participants of a certain industry/association/organization under one platform.

  Entry Title Metal
Entrant
12th Mumbai Academy of Moving Images - Film Festival Silver Reliance Broadcast Network Limited
AceTech Gold AcAsian Business Exhibition & Conferences
   
 

17. Industry/Association Convention of the year
A business-to-business / knowledge platform that involves the engagement of various stakeholders (dealers / trade / channel partners) relevant to a certain organization / association / industry, in a conference / congregation. The objective of the event is for knowledge exchange amongst experts from a select industry / association / organization under one platform.

  Entry Title Metal
Entrant
  Microsoft Tech Ed Silver Encompass
  FRANCHISE INDIA 2010 Silver FRANCHISE INDIA
  International Congress of Mathematicians Gold KW Conferences

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

WOW Media

 

18. Televised Property of the Year - Entertainment &Lifestyle
An event with the central engagement being entertainment or lifestyle showcase that is created for a television audience.

  Entry Title Metal
Entrant
55th Filmfare Awards 2009 Bronze Cineyug Media and Entertainment pvt ltd
Cineyug Media and Entertainment pvt ltd Silver Wizcraft International Entertainment Pvt. Ltd.
Hero Honda CID Gallantry Awards 2010 Silver Seventy Seven Entertainment Pvt. Ltd.
Star Parivaar Award 2010 Gold Cineyug Media and Entertainment pvt ltd
 
 

19. Televised Property of the Year - Business/Knowledge
An event with the central engagement being knowledge exchange/discussion that is created for a television audience.

  Entry Title Metal
Entrant
Teacher's Acheivement Awards Bronze Wizcraft International Entertainment Pvt. Ltd.
   
 

20. Activation Program of the Year by a Media Brand with on-ground connect
An activity by a media brand, which involves on-ground engagement with customers, in an effort to promote the brand or one of its initiatives.

  Entry Title Metal
Entrant
  Ben 10 Ultimatrix Unveiling on 10:10:10 Bronze The Mudra Group
  Disney Art Attack - Artvertising Installations Silver The Mudra Group
  BIG Green Ganesha Silver Reliance Broadcast Network Limited
  Malishka ka Jasoos Gold Digital Radio Broadcasting Ltd
   
  21. On-ground brand association with a Media Brand
A media activation done in association with a brand, where the objective is to target the consumer to promote both the associating brand as well as the media brand. A film can also be treated as a Media brand to showcase an on-ground association done by a film with a brand for this category.
  Entry Title Metal
Entrant
  Horlicks Summer Growth Carnival Bronze Viacom18 Media Pvt. Ltd.
  Pulsar MTV Stunt Mania Rockathon Bronze Fountainhead Promotions & Events Pvt. Ltd.
  Skoda Yeti Right of Way Expedition Silver GroupM Media India Pvt. Ltd.
       
  22.Event Property of the year by a Media Brand
An on-ground event that is organized and owned by a Media brand.
  Entry Title Metal
Entrant
  Nickelodeon Let's Just Play Silver Viacom18 Media Pvt. Ltd.
  Google India Creative Sandbox 2010 Gold Wizcraft International Entertainment Pvt. Ltd
  Hero Honda CID Gallantry Awards 2010 Gold Seventy Seven Entertainment Pvt. Ltd.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

WOW Specials

 

23. New Property of the year
An on-ground event / activation that has been created within the year. The event / activation is an intellectual property of the creator and takes on the form of a brand itself, thus allowing associations of other brands and is also sustainable.

  Entry Title Metal
Entrant
  ITC CLASSMATE IDEAS FOR INDIA CHALLENGE Bronze KRAYON
  ITC CHOUPAL MAHATSOV Bronze Impact Communications
  NDTV TOYOTA GREENIES Gold LINE COMMUNICATIONS PVT LTD
  Global Indian Music Awards Gold Wizcraft International Entertainment Pvt. Ltd.
   
24. CSR Event/Property of the Year
An event / activation platform created with the objective to promote / support or create awareness about a social cause.
Entry Title Metal
Entrant
PANASONIC ECOSKOOL Bronze LINE COMMUNICATIONS PVT LTD
NDTV TOYOTA GREENIES Silver LINE COMMUNICATIONS PVT LTD
Aircel - Save Our Tiger Campaign Gold The Mudra Group
     
 

25. Integrated Media Campaign of the Year by a Brand
A brand promotion campaign, that involves the use of at least two other mass mediums along with the on-ground activation/promotion/event.

  Entry Title Metal
Entrant
Skoda Yeti Right of Way Expedition Silver GroupM Media India Pvt. Ltd.
PUNJAB MEI KRANTI Gold SOI Live Marketing Events