Categories
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1. Live Entertainment Event of the Year

2. Live Event of the Year in a Foreign Location

3. New Event Property of the Year

4. a. Dealer / Trade Education Program of the Year

4. b. Best Dealer / Trade Incentive Program of the Year

5. Sport Association of the Year by a Brand

6. Sports Property of the Year

7. a.On-ground Promotion of the Year for Sampling

7. b.On-ground Promotion of the Year for Sales Promotion

8. College Contact Program of the Year

9. School Contact Program of the Year

10. Knowledge Property by an Educational Institution

11. Cultural Property by an Educational Institution

12. Activation Program of the Year by a Radio Station involving on-ground connect

13. On-ground Event / Property of the Year by a Radio Station

14. CSR Property of the Year by a Radio Station involving on-ground connect

15. Televised Event of the Year

16. Pub Promotion of the Year

17. Launch Event of the Year

18. On-ground Film Promotion of the Year (by a film)

19. On-ground Association with a Film by a Brand

20. MICE Tour of the Year

21. On-ground Youth Connect of the Year

22. B2B Event of the Year

23. In-Mall / In-Store Promotion of the Year

24. Rural Marketing Program of the Year

25. Consumer Exhibition of the Year

26. B2B Exhibition of the Year  

27. Event / Experience of the Year (for Internal Audience/s)

28. Small Budget On-ground Promotion of the Year




 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

1. Live Entertainment Event of the Year
- Brief and Objectives
- Pre-event Promotions and Buzz Creation 
- Concept Innovation
- Set Design and Decor (Picture and description)
- Results and Attendance
- Reach and Amplification
- ROI Measure for Sponsor (s)

 

 


 
 
 
 
 
 
 
 
 

 

 
 
 
 
 
 
 
 
 
 
 
2. Live Event of the Year in a Foreign Location
- Brief and Objectives
- Pre-event Promotions and Buzz Creation 
- Concept Innovation
- Set Design and Decor (Picture and description)
- Results and Attendance
- Reach and Amplification
- ROI Measure for Sponsor (s)

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3. New Event Property of the Year
- Brief and Objectives
- Pre-event Promotions and Buzz Creation 
- Concept Innovation
- Set Design and Decor (Picture and description)
- Results and Attendance
- Reach and Amplification
- ROI Measure for Sponsor (s)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

4. a. Dealer / Trade Education Program of the Year
- Objective
- Strategy and Innovation
- Scale
- Results

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

4. b. Best Dealer / Trade Incentive Program of the Year
- Objective
- Strategy and Innovation
- Scale
- Results

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

5. Sport Association of the Year by a Brand
- Objectives
- Brand Fit with Sports Property
- Brand Integration
- Innovation
- Results
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

6. Sports Property of the Year
- Objectives
- Brand Engagement
- Property Creation
- Innovation
- Results
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7. On-ground Promotion of the Year for
7 A- Sampling
- Brief & Objectives
- Activity
- Scale
- Amplification
- Results

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7. On-ground Promotion of the Year for
7 B- Sales Promotion
- Brief & Objectives
- Activity
- Scale
- Amplification
- Results

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

8. College Contact Program of the Year
- Objectives
- Concept
- Scale

- Innovation
- Results

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9. School Contact Program of the Year
- Objectives
- Concept
- Scale
- Innovation
- Results
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

10. Knowledge Property by an Educational Institution
- Objectives
- Concept
- Scale and Innovation
- Results

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
11. Cultural Property by an Educational Institution
- Objectives
- Concept
- Scale and Innovation
- Results
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
12. Activation Program of the Year by a Radio Station
involving on-ground connect
- Concept
- Brand Synergy and Sponsor Integration
- Scale and Innovation
- Results
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
13. On-ground Event / Property of the Year by a Radio Station
- Concept
- Brand Synergy and Sponsor Integration
- Scale and Innovation
- Results
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
14. CSR Property of the Year by a Radio Station involving
on-ground
connect
- Opportunity / Challenge
- Concept
- Brand Synergy and Sponsor Integration
- Scale and Innovation
- Results

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

15. Televised Event of the Year
- Concept and Innovation
- Promotions and Buzz Creation
- Set Design and Decor (Picture and description)
- Results: Attendance and Viewership
- Reach and Amplification
- ROI Measure for Sponsor (s)
- Results

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
16. Pub Promotion of the Year
- Objective
- Concept and Innovation
- Results
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
17. Launch Event of the Year
- Brief
- Concept and Execution
- Results
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

18. On-ground Film Promotion of the Year (by a film)
- Challenge / Opportunity
- On-ground promotion / event concept

- Buzz and visibility
- Results

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

19. On-ground Association with a Film by a Brand
- Challenge / Opportunity
- Brand Integration
- On-ground Event / Promotion concept
- Results
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
20. MICE Tour of the Year
- Brief
- Location Selection
- Differentiation / Innovation
- Results
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

21. On-ground Youth Connect of the Year
- Brand Objectives
- Activity / Concept

- Scale

- Results

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

22. B2B Event of the Year
- Objectives
- Concept and Innovation
- Scale
- Results

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
23. In-Mall / In-Store Promotion of the Year
- Brief / Objectives
- Consumer Activation Exercise
- Scale
- Results
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
24. Rural Marketing Program of the Year
- Brief / Objectives
- Concept
- Customisation
- Scale
- Results
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
25. Consumer Exhibition of the Year
- Concept
- Promotion
- Participation
- Audience Aggregation
- Results
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
26. B2B Exhibition of the Year
- Concept
- Promotion
- Participation
- Audience Aggregation
- Results
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

27. Event / Experience of the Year (for Internal Audience/s)
- Objectives
- Concept
- Scale and Innovation
- Measured Results

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
28. Small Budget On-ground Promotion of the Year
(Total cost below Rs. 50,000 in one city/town)
- Objectives and Challenges
- Concept
- Scope for continuity / Property creation
- Measured Results

 
 


 

 
 
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