| May 22, 2020 | Press Release
ASICS Procam International Tata Mumbai Marathon
ASICS, the Japanese sportswear giant, along with Procam International, promoters of the Tata Mumbai Marathon, launched a new campaign – ‘Comeback Stories’ for athletes.
| November 6, 2018 | News
ASICS hosted global brand ambassadors, athletes, influencers for a unique long-distance running experience in London.
| June 21, 2018 | News
ASICS unveiled the world’s first running track to train the mind: a custom-built 150-metre course in London, England, which is cloaked in darkness with no tech, no music, no scenery, no comforts.
| May 15, 2017 | News
Toast Events David Warner ASICS
Toast Events was responsible for conceptualising the entire launch, and most importantly, generating the right amount of pre-activity buzz via on-ground, digital and radio campaigns.
| January 13, 2017 | Interview
ASICS Standard Chartered Procam International
Dilip Jayaram, CEO, Procam International talks about the 14th edition of SCMM, set to take place this Sunday, and all that various partners and sponsors, have contributed to the race.
| January 10, 2017 | News
ASICS ORSL Procam International
For the 14th edition, SCMM has several new associations and tie-ups, over 42 K runners signed up and lots more!