Hoopr Launches ‘Hoopr Smash’ – One-Stop Music Licensing Platform for Bollywood & Trending Music

by EVENTFAQS Bureau Industry Watch | April 29, 2025 | News

In a major step toward simplifying music usage for content creators and brands, Hoopr has launched Hoopr Smash—India’s first automated, self-serve platform for licensing Bollywood and regional music. This new platform makes it easy, legal, and affordable for agencies, brands, and creators to access and license trending music.

A key highlight of Hoopr Smash is its partnership with YRF Music, giving users access to a legendary catalogue of over 1,000 iconic Bollywood tracks. Hoopr has also teamed up with 17 top regional labels, adding music from more than 380 popular Indian artists, including A.R. Rahman, Badshah, Diljit Dosanjh, Vishal-Sheykhar, and Amit Trivedi.

With over 18,000 tracks and growing, the platform offers music sorted by mood, occasion, and use case—making it simple for users to find the right song. Designed to work like an e-commerce site, users can easily search, select, and license music in under 15 minutes.

As India sees a surge in daily content creation—by over 80,000 brands and 550,000 creators—music copyright violations are rampant, causing an estimated loss of ₹3,600 crore annually. Hoopr Smash addresses this challenge by providing a legitimate, efficient solution that also ensures fair pay for artists and labels.

Flexible pricing options like pay-per-track and Super Saver Combo packs make it ideal for content teams that post regularly. With real-time trending music insights and user-friendly licensing, Hoopr Smash is setting a new standard in ethical and compliant music use.

Gaurav Dagaonkar, Co-Founder & CEO, Hoopr said, “As an artist, I have experienced the challenges of India’s fragmented music licensing ecosystem where even my own songs have been used without permission or payment. While brands want to license music the right way, they often find themselves navigating a complex and inconsistent process while trying to license songs. Licensing Bollywood music in particular has often been complicated, with unclear legal pathways and limited access for most brands. With Hoopr Smash, we are addressing this gap by building a transparent, accessible, and efficient platform that simplifies the legal licensing of popular Bollywood songs for all stakeholders. We envision Hoopr Smash becoming the go-to destination for ethical music licensing, empowering brands to create freely and fearlessly, while ensuring artists and music owners receive the value they truly deserve.”

Meghna Mittal, Co-Founder & CRO, Hoopr said, “Hoopr Smash is designed to address the long-standing issues of Bollywood music licensing. After extensive research with 160+ brands and agencies, we understood that there were some major pain points—volatile pricing, long negotiations, and decentralized clearance processes. Smash eliminates this by displaying Bollywood music-trending updates in real time, offering intelligent track curation, and instant licensing, allowing brands to access popular tracks faster and stay legally compliant. The site offers affordable pricing and a seamless checkout experience, and ensures that artists and labels are dealt with fairly. This is a giant leap in building an open and sustainable music licensing infrastructure in India.”

Anand Gurnani, Vice President – Digital & New Media, Yash Raj Films said, “Hoopr’s technology presents an exciting opportunity for us to expand our reach to long-tail consumers and enhance the accessibility of our music catalogue. This partnership not only provides brands with seamless access to our extensive music catalogue but also streamlines the licensing process, ensuring efficient and compliant usage. We are confident that this collaboration will open up exciting opportunities for responsible brand engagement across short-form formats while helping us connect with wider audiences.”

By bridging the gap between creators and the music industry, Hoopr Smash is revolutionizing how India licenses music—making legal music use quick, easy, and accessible to all.