WOW Awards Asia 2025: Announcing the Next Set of Experiential Marketing Awards Jury!

by  Komal Darji Business Events | April 16, 2025 | News

WOW Awards Asia 2025 Experiential Marketing Jury

The WOW Awards Asia, the largest business and recognition platform in Experiential Marketing, MICE, LIVE Entertainment, and the Wedding industry, is set to return for its 16th edition at the JIO World Convention Centre on June 20-21, 2025.

The awards are now open for entries across 106 categories, distributed among five distinct groups: Experiential Marketing Awards, Experiential Celebrations Awards, Experiential Tech Awards, Hotel & Venue Awards, and Live Quotient Awards.

With a meticulous two-phase judging process conducted by a distinguished panel of jury members and validated by EY, the ceremony promises to be a grand celebration of excellence. Each jury member is carefully chosen from diverse backgrounds with extensive industry experience, ensuring a fair and transparent evaluation to recognize the most deserving winners.

As the industry prepares to showcase its finest work in events and experiential marketing, the Experiential Marketing Awards category, known as Group A, takes center stage. This category honors outstanding campaigns, events, activations, and initiatives led by brands, corporations, associations, and government bodies focused on promotion, communication, and marketing. With 39 categories, every entry will be thoroughly assessed by an esteemed jury panel comprising industry experts.

Register and submit your entries here: WOW Awards Asia Categories

The esteemed Jury of Experiential Marketing Group are:

Amit Gujral, Business Leader / Industry Expert

Amit Gujral is a strategic marketing leader with 28+ years of experience, known for elevating emerging brands into leading entities through innovative strategies and strong team collaboration. With expertise across ATL, BTL, digital, and data-driven channels, they’ve crafted high-impact campaigns and optimized user acquisition funnels. From market research to media outreach, their holistic approach has consistently driven brand growth, engagement, and loyalty.

Analika M Jhangiani, DGM-Marketing, Lodha Luxury

Marketing professional with 8+ years of experience, awarded ‘Young Achiever in Marketing’ (ET Now, 2022) and ‘Woman Achiever in Marketing’ (SBI, 2020). Currently leading Lodha Luxury. Skilled in brand development, PR, digital, and experiential marketing. Known for storytelling, problem-solving, and a customer-first approach.

Farzad Photographer, Head-Integrated Marketing Communications, Godrej Enterprises Group

Marketing leader with 15+ years of experience in driving growth through 360° strategies across digital, omnichannel, and content ecosystems. Known for balancing short-term performance with long-term brand equity, Farzad has led award-winning campaigns recognized at Cannes Lions, ABBYs, Effies, and more. They’ve reimagined customer journeys, scaled marketing automation, and improved operational efficiencies—delivering measurable impact through collaborative, future-ready leadership.

Jyoti Mp, Senior Director, Herbalife India 

Marketing and Event Management professional with over 15 years of experience in Sales & Marketing Events, Sponsorship Management, Brand Activation, Creative & Content Management, Product Marketing, Budget & Vendor Management, Operations & Administration, Exposure to PR, Media Management & CSR Activities. Worked extensively in the Automotive & Healthcare Industry with successful launches and activations.

Nishant Pitti, Chairman, Co-Founder, EaseMyTrip

Nishant Pitti, Chairman & Co-Founder of EaseMyTrip, is a trailblazing entrepreneur who turned a bootstrapped startup into one of India’s leading online travel agencies, with a market cap of USD 1.3 billion. He spearheads the company’s long-term strategy, business development, and financial planning. Under his leadership, EaseMyTrip made history by becoming the first Indian OTA to go public in 2021—without ever raising external funding. A recipient of prestigious recognitions like Fortune India 40 under 40 and Entrepreneur of the Year – Travel, Nishant’s journey is a rare story of profitability, resilience, and vision in a funding-driven ecosystem.

Ramakrishna Vyamajala, Chief Human Resource Officer, Homefirst

Ramakrishna (RK) heads HR at HomeFirst, one of India’s fastest-growing housing finance companies, where he drives people strategies that fuel business growth and talent attraction. With over 20 years of experience, he brings deep expertise in rewards, compensation, and HR operations. Previously, he was Senior Director at IDFC First Bank, leading key initiatives across compensation, HR tech, and the bank’s merger with Capital First. RK has also held leadership roles at Sterlite Technologies and began his career with Vedanta’s Hindustan Zinc in Udaipur.

Shalini Sharma, Head of Marketing, Piccadilly Distilleries 

Experienced Marketing professional with a demonstrated history of working in the Premium spirits industry. Skilled in Marketing Management, Consumer Behavior, Customer Insight, Integrated Marketing, and Business Development. Strong marketing professional with an MBA focused in Marketing from the Institute of Marketing & Management.

Shreya Krishnan, Managing Director, AnitaB.org India

Shreya Krishnan is the Managing Director at AnitaB.org, a CSR specialist, and a Corporate Grooming Consultant. An NLP Practitioner and Gestalt Master Therapist, she serves on the advisory boards of 8 organizations and 7 NGOs. Crowned Ms. Universal Empowerment 2024, Shreya is also a former Corporate Diva and Mrs. India Universe 2017. A passionate advocate for inclusion and diversity, she works across activism, sustainability, dance, theatre, poetry, and public speaking. She co-authored Words Matter, a book empowering girls through language and expression.

Tushar Malhotra, Director of Sales and Marketing, Bisleri International

Tushar Malhotra, Director of Sales and Marketing at Bisleri International Pvt. Ltd., brings 17 years of dynamic leadership across top brands like Pernod Ricard, BMW, and ITC. At Bisleri, he’s been instrumental in driving hydration partnerships with major sports leagues, launching new product categories, and strengthening the brand’s digital presence through Bisleri@Doorstep. With deep marketing expertise and a knack for operational efficiency, Tushar continues to shape Bisleri’s narrative of health, innovation, and performance.

Vivak Adhikari, SBU Head, Absyndicate Services

Vivak Adhikari is a seasoned marketing and advertising expert with over 20 years of experience across brand marketing, events, activations, and cutting-edge tech-driven campaigns. Known for delivering impactful projects across sectors like Automobile, Tech, Retail, PSUs, and the Government of India, Vivak has executed national and international activations and major product launches with strategic precision. From pioneering creative campaigns in his early career to leading large-scale events in the Middle East, Vietnam, and Africa, Vivak is recognized for blending strategic thinking with executional excellence. As a WOW Awards Jury member, he brings deep insight and vision to the table.