Indo-French Chamber of Commerce and Industry organises the first edition of IFCCI MARCOM Fest 2025

by  EVENTFAQS Bureau Industry Watch | March 13, 2025 | News

Indo-French Chamber of Commerce and Industry IFCCI MARCOM Fest 2025

The Indo-French Chamber of Commerce and Industry (IFCCI) successfully hosted the inaugural edition of the IFCCI MARCOM Fest 2025, bringing together top marketing and communication professionals from leading French and Indian companies. Organized under the aegis of the IFCCI Marcom Committee, the event showcased the strong commitment of French businesses to the Indian market and the evolving marketing landscape.

The fest served as a vibrant platform for CMOs, communication heads, and industry leaders to discuss emerging trends, cutting-edge technologies, and innovative strategies that drive successful marketing campaigns. Discussions revolved around AI-driven marketing, adaptable machine learning models, virtual try-ons, and cross-border collaborations. The event highlighted how French companies are leveraging Gen AI innovations to craft impactful campaigns for the Indian market.

A key session by Pierre de Greef, Chief Digital Marketing Officer at Pernod Ricard India, shed light on some of the most innovative global campaigns and the role of AI in their success. Similarly, Decathlon India presented insights into its entry strategy and omnichannel retail marketing approach, offering valuable lessons for brands navigating the Indian retail ecosystem. A live Gen AI survey engaged the audience, adding a dynamic and interactive element to the event.

The fest featured discussions on vital topics such as protecting intellectual property in competitive markets, succeeding as a French brand in India, the unique capabilities of Gen AI, and the science of storytelling in consumer engagement. Participating brands such as Sopra Banking Software, centdegrés India, IDEMIA, upGrad Enterprises, Schneider Electric India, Monin, Air France, Ahujasons, Kairali Ayurveda, Le Creuset, FreshoKit, NASO Profumi, Tan & Loom, 4700 BC, and Monks Interactive contributed valuable insights and experiences to the sessions. Additionally, Schneider Electric India led the Green Yodha Sustainability Campaign pledge.

The event concluded with an engaging networking session hosted by Pernod Ricard & Monin, alongside corporate games by Air France and Decathlon. In a significant announcement, 2026 was officially declared the Year of Innovation between India and France by Honorable Prime Minister Narendra Modi during the recent AI Summit in Paris.

The IFCCI MARCOM Fest 2025 marked a milestone in Indo-French collaboration, showcasing the power of digitalization, AI, and innovative marketing strategies in shaping the future of cross-border business relations.

Jean Touboul, President, IFCCI & CEO, Pernod Ricard India said, "We are proud to unveil the inaugural edition of the IFCCI MarCom Fest 2025, a pioneering initiative by the Indo-French Chamber of Commerce and Industry. In an era where marketing transcends traditional boundaries, this platform serves as a catalyst for thought leadership and innovation, bringing together strategy, creativity, and brand storytelling. The IFCCI Marcom Committee has been a hub for transformative ideas, fostering collaboration to redefine modern marketing. With this dynamic event, we aim to elevate this vision by bringing together industry pioneers and leading marketing and communication experts from India and France to explore emerging trends, unlock new opportunities, and strengthen Indo-French business synergies."

Rajat Abbi, Vice President, Marketing, Greater India, Schneider Electric & Chairperson, IFCCI Marcom Committee said, "IFCCI MarCom Fest 2025 marks a significant milestone in our journey to create a dynamic platform for marketing and communications leaders. It is incredibly rewarding to see this initiative evolve into a space where industry pioneers come together to exchange ideas, explore trends, and drive innovation in brand storytelling and engagement.  The committee recognizes the power of marketing in shaping business transformation, especially in an era defined by digital acceleration and sustainability, that not only strengthens Indo-French business synergies but also redefines the future of marketing.”