Brand Activations at Lollapalooza 2025: Immersive Experiences That Stole the Show!
by Mugdha Gaonkar Entertainment | March 13, 2025 | Feature
Lollapalooza 2025
Lollapalooza 2025 wasn’t just about music—it was a playground of creativity where brands brought their A-game with interactive activations that blurred the lines between entertainment and marketing. From immersive pop-ups to visually striking installations, festivalgoers also stepped into immersive brand activations that blended music, art and fashion.
While H&M brought ‘The Sound of Style’ to life with an interactive fashion playground, featuring a striking megaphone-shaped runway, digital activations and exclusive competitions celebrating self-expression, Johnnie Walker Refreshing Mixer created an interactive ‘Keep Walking’ stage, where aspiring artists took the spotlight and fans collaborated on evolving artworks symbolising progress. Corona’s ‘Golden Moments’ zone captured the essence of the festival with sun-soaked energy and the brand’s legendary lime ritual, creating a space for fans to unwind and celebrate. NEXA returned with an exclusive lounge offering premium experiences, while also showcasing the eVitara—Maruti Suzuki’s first electric vehicle—bringing innovation and sustainability to the festival grounds.
EVENTFAQS Media presents an exclusive roundup of the most groundbreaking brand activations at Lollapalooza 2025, spotlighting the visionary agencies and creative masterminds who conceptualized, designed, and executed these immersive experiences, redefining festival engagement.
Black & White
Conceptualised and designed by White Media Marketing, Black & White didn't just set up a bar at Lollapalooza Mumbai; they dropped a full-blown, immersive experience for the festival-goers. Imagine stepping into James Buchanan's impeccably stylish living room, right in the heart of the festival. But this wasn't your dusty, historical re-creation. This was a modern, aspirational space, with graphic visuals recreating the breathtaking Mumbai skyline framed by elegant French windows.
They also flipped the script on design, channeling the viral energy of 2D cafes—graphic lines, bold colors, and a playful illusion of depth. Green elements, pillars, doors, even the awning – everything was rendered with a whimsical, hand-drawn aesthetic that popped against the festival backdrop.
No Black & White experience is complete without a nod to the iconic Scottish Terriers. These furry mascots were woven seamlessly into the bar's narrative. The bar was a visually arresting, conversation-starting destination that left a lasting impression.
H&M's 'The Sound of Style'
H&M India amplified its global music affiliation with H&M – The Sound of Style—a high-octane, culture-defining experience at Lollapalooza, conceptualized, designed, and executed by White Media Marketing. Three distinct spaces—H&M Backstage, H&M Styleverse, and H&M Deck—each delivered unique vibes, aesthetics, and experiences.
Festival-goers got a chance to make core memories like never before. They unleashed their inner superstars by strutting down a colossal, dynamic megaphone runway. High-on-style karaoke sessions amped up the energy as well as Instagram feeds, while the exclusive H&M Deck offered the best, uninterrupted views of Perry Stage. Custom totems – live-calligraphed with stylishly twisted song lyrics become the festival swag to own! The buzz only intensified with intimate live performances by Kayan and Lisa Mishra, setting the perfect vibe. From the coolest merch to the most epic photo moments, H&M – The Sound of Style wasn’t just an experience—it was the festival’s most iconic cultural takeover, where fashion and music collided like never before. This resulted in 20,000+ attendees, 1,700 custom tees, 650 vinyls, 8,000 stickers, 400+ top members, and 150 VIPs.
Johnnie Walker ‘Keep Walking’
Executed by 4/4 Experiences, Johnnie Walker Refreshing Mixer brought its signature ‘Keep Walking’ philosophy to life, celebrating creativity, self-expression, and cultural evolution. The Keep Walking Stage stood as a dynamic representation of progress, featuring a bold lineup of artists who pushed musical boundaries and embodied the spirit of reinvention. Crafted by The Big Fat Minimalist (Aniruddh Mehta) X Studio Ocupus, it merged artistic precision with immersive innovation. Mehta, a visionary artist, pushed creative boundaries through experimental design, while Ocupus blended digital and physical realms to redefine storytelling. Together, they presented an ever-evolving masterpiece that inspired progress without limits.
The stage was a hub of energy, featuring headline performances from global sensations and homegrown trailblazers, bringing together diverse genres and groundbreaking sounds. Additionally, the festival featured a dynamic digital artwork that embodied the spirit of Keep Walking—a testament to constant evolution and creative exploration.
Corona's 'Sunsets Stage'
Making its debut at Lollapalooza India, Corona took over the main stage, aptly named the 'Corona Sunsets Stage'. The stage featured over 30 artists, including international stars like Shawn Mendes and Green Day. Curated by Honk Partners to embody Corona's celebration of 'golden moments', the brand introduced the Corona Ferris Wheel, which illuminated the night sky with lights mirroring the hues of the sunset. Additionally, the Corona Vista offered an immersive retreat for festival-goers, complete with interactive stations for creating personalized mementos.
Hoegaarden Café's European Charm
Bringing the essence of a European beer garden to Mumbai, the Hoegaarden Café provided a serene retreat amidst the festival's energy. Serving Hoegaarden’s signature Belgian wheat beer, the café offered a curated food experience in collaboration with The Big Forkers, featuring small plates designed to complement the brews.
NEXA's Exclusive Lounge
NEXA returned to Lollapalooza India with an exclusive lounge offering premium seating and comfort. The brand also showcased the eVitara, Maruti Suzuki’s first electric vehicle, highlighting its commitment to innovation and sustainability.
Maybelline New York's 'Makeup Playground'
At Lollapalooza India 2024, Maybelline New York introduced the 'Makeup Playground', an immersive experience showcasing 'Lolla Looks' inspired by performing artists. Festival-goers had first access to the Tattoo Liner PLAY collection and the limited edition 'Music Collection', reflecting the brand's commitment to self-expression and creativity.
Bisleri Vedica's Luxe Hydration
Ensuring attendees stayed hydrated in style, Bisleri Vedica Himalayan Spring Water provided sophisticated water carts and a distinctive activation featuring helium balloons synchronized with the tagline #FullOfAltitude, adding a vibrant blue hue to the festival landscape.
CRED's 'The Claw' Arcade Experience
CRED introduced 'The Claw', an arcade game machine where members could use CRED coins to unlock access tokens. Participants stood a chance to win rewards like vouchers, watches, and accessories, enhancing the interactive festival experience.
EVENTFAQS Media presents an exclusive roundup of the most groundbreaking brand activations at Lollapalooza 2025 and spotlighting the visionary agencies and creative masterminds executing them.