Bark Out Loud and Solitario in association with Supertails launch the biggest Paw Pageant in India

by  EVENTFAQS Bureau Industry Watch | March 12, 2025 | News

Bark Out Loud Solitario Supertails Paw Pageant

Over the last decade, the concept of pet ownership has evolved significantly. What was once limited to feeding strays, adopting pets, or keeping a dog for security has now transformed into a culture of ‘pet parenting,’ where pets are cherished as full-fledged family members. To celebrate this special bond, Bark Out Loud, Solitario, and Supertails have come together to launch India’s biggest Paw Pageant—an exciting event that offers pet parents a chance to showcase their beloved companions in a fun and creative competition.

This one-of-a-kind pageant comes with prizes, making it an event worth ‘pawsing’ for! The winner will receive a dazzling diamond-studded crown worth Rs. 7.8 lakh. The second runner-up will be named the Face of Bark Out Loud’s upcoming campaigns and will also get a professional photoshoot by a renowned photographer. Meanwhile, the third-place winner will enjoy a year’s supply of Bark Boxes filled with Bark Out Loud goodies, delivered by Supertails.

The competition offers free entry and will be judged by a panel of experts who will select 12 finalists from the most captivating entries. These finalists will then be featured on social media, where pet lovers can vote for their favorites. The entry with the highest votes will be crowned the ultimate winner. To participate, pet parents must submit a 10- to 30-second video showcasing their pet’s creativity, whether through dressing and styling, performing tricks, or presenting a unique storyline or skit.

With the pageant now live, pet parents have a chance to win big while celebrating their furry friends. The final winners will be announced on March 28, 2025. Participants can upload their entries on social media using the hashtag #pawpageant2025 and tag Bark Out Loud and Solitario. Let the pawsome competition begin!

Kunal Khanna, Founder, Bark Out Loud said, “Pets have become an integral part of families today, and many people proudly identify as pet parents. Their world revolves around their fur babies, and we wanted to celebrate this beautiful sentiment while encouraging more people to welcome pets into their homes. This shift from being pet owners to pet parents has deepened the connection between humans and their pets, fostering a demand for better lifestyles, healthier food, and superior care for their beloved companions. It’s heartening to witness a new generation with compassion for animals, and we hope to preserve and pass this sentiment on to future generations.”

 Kabir Kate, Chief Marketing Officer, Solitario said, “As a brand dedicated to lab-grown diamonds, we believe in sustainability and passing on a legacy to future generations. We are proud to support an initiative that celebrates the unique bond between pet parents and their furry companions. Our crown has been crafted by our finest artisans, embodying elegance, simplicity, and the same loving care that every pet parent has for their adorable fur babies.”

Vineet Khanna, Co-founder, Supertails said, “At Supertails, we’re committed to shaping the future of pet care in India by empowering pet parents with everything they need to give their companions the best life. This Paw Pageant is a celebration of the deep bond between pets and their families, and we’re excited to be part of an initiative that puts them front and center. As a team of dedicated pet parents who are building for other pet parents and their pets, we can’t wait to see this initiative take shape —moments like these are what Supertails is all about.”