Toast Events Brings IKEA Delhi Pop-up to Life at Select City Walk
by EVENTFAQS Bureau Industry Watch | March 6, 2025 | News
Toast Events IKEA Delhi Pop-up
Toast Events conceptualized and designed the IKEA Delhi Pop-up, transforming the outdoor space at Select City Walk, Saket, into a unique and immersive experience. This innovative activation reimagines the concept of a home within a box, seamlessly integrating IKEA’s signature design ethos into a temporary yet captivating setting.
The Ikea Delhi Pop-up is the first of its kind in the capital, bringing together the warmth, functionality, and aesthetic appeal of an Ikea home under one roof. Toast Events worked closely with the Ikea India brand team to ensure that every detail—from venue selection to space management and consumer interactions—was executed flawlessly.
Toast Events handled design, safety, and logistics while ensuring an engaging consumer experience. The pop-up served as a dynamic space for visitors to explore Ikea’s range of home solutions, interact with curated setups, and get a taste of what the brand has to offer.
With more such activations planned, Ikea India and Toast Events are set to redefine how consumers experience the brand in a dynamic, real-world setting.
This innovative activation reimagines the concept of a home within a box, seamlessly integrating IKEA’s signature design ethos into a temporary yet captivating setting.