Bright Hospitality expands with the launch of IKK Panjab in Delhi's Connaught Place
by EVENTFAQS Bureau Industry Watch | February 17, 2025 | News
Bright Hospitality IKK Panjab
Bright Hospitality, India's pioneering force in experiential dining concepts serving over 2,800 diners daily, announces the launch of IKK Panjab at Delhi's iconic Connaught Place. This expansion marks a significant milestone in the company's vision to redefine India's culinary landscape while strengthening its presence in key metropolitan markets.
Founded by Deepika and Rajan Sethi as a tribute to their father's love for Panjab, IKK Panjab's new outlet represents more than just a restaurant- it's a celebration of an undivided land's rich heritage. The space, inspired by his grandfather’s home, and therefore conceptualized as 'Colonel Sahab ka Ghar,' transforms fine dining into an intimate journey through Punjab's cultural legacy, where every corner echoes stories of a shared past.
The ambiance features shelves with vintage books and coffee table books, a mezzanine bar, and heirloom artifacts. The soft glow of vintage lamps bathes the space in warmth, creating an atmosphere that transforms dining into a deeply personal experience. Located in Connaught Place, Delhi's historic crossroads where tradition meets contemporary energy, the venue serves as a perfect canvas for IKK Panjab's evolved narrative.
The menu, a thoughtful blend of heritage and innovation, celebrates Punjab's diverse culinary traditions. Signature dishes like Gosht Beliram, tracing its origins to Maharaja Ranjit Singh's court, share space with the smoky allure of Karachi Koyla Kadhai. Traditional favorites like Sarso da Saag and Makki di Roti maintain their authentic charm, while playful innovations like the Butter Chicken Samosa add contemporary flair. Each dish narrates a story of Punjab's evolutionary journey through flavors and techniques.
Rajan Sethi, Managing Director, Bright Hospitality said, "IKK Panjab's journey to Connaught Place is more than just an expansion; it's a testament to our commitment to preserving and presenting the soul of an undivided Panjab through its culinary legacy. This new outlet embodies our philosophy of creating dining spaces that transcend mere gastronomy to become custodians of cultural heritage. As we set new benchmarks in hospitality, each dish and interaction carries forward stories of our shared heritage. Panjabiyat is a story worth telling, and through our dedication to crafting experiences that resonate deeply with our guests, we remind them that great food isn't just about taste; it's about belonging and coming home to traditions that have been cherished across generations."
As part of Bright Hospitality's ambitious growth trajectory, the brand envisions monthly launches starting in 2025, with plans to take Panjab's timeless flavors and boundless heritage to newer cities and beyond Indian shores. This strategic expansion represents the first step in a larger vision to redefine how Indian regional cuisines are presented – not just as food but as a legacy worth preserving for generations to come.
This expansion marks a significant milestone in the company's vision to redefine India's culinary landscape while strengthening its presence in key metropolitan markets.