TVS Motor Company partners with Gujarat Tourism to elevate the Rann Utsav experience

by  EVENTFAQS Bureau Industry Watch | February 17, 2025 | News

TVS Motor Company Gujarat Tourism Rann Utsav

TVS Motor Company (TVSM) has joined hands with Gujarat Tourism to offer an unparalleled motorcycling experience at the ongoing Rann Utsav. As part of this collaboration, TVSM unveiled two exclusive ‘Rann Utsav’ edition custom motorcycles based on the TVS Ronin, blending the thrill of biking with the cultural vibrancy of the festival.

This partnership reinforces Rann Utsav’s role in driving tourism-led economic growth, aligning with the vision of Viksit Gujarat for Viksit Bharat, as envisioned by the Prime Minister’s mission of Viksit Bharat @2047. By seamlessly integrating tradition with modernity, Rann Utsav has become a prominent platform that highlights India’s artistic heritage while promoting sustainable cultural tourism.

Vimal Sumbly, Head Business – Premium, TVS Motor Company said, “At TVS Motor Company, we have always believed in blending lifestyle, adventure, and culture with our motorcycles. The Rann Utsav was the perfect backdrop to showcase the unique synergy between motorcycling and India’s rich artistic heritage. The ‘Rann Utsav’ edition of TVS Ronin motorcycles is a tribute to Gujarat’s vibrant traditions, seamlessly integrating the regional artistry into their design. This collaboration was a step towards celebrating the essence of riding with a cultural spirit and is our commitment towards the Prime Minister's vision of prioritizing India's tourism sector.”

Rajender Kumar, Secretary of the Tourism, Devasthanam Management, Civil Aviation & Pilgrimage Departments, Sachivalaya, Gandhinagar, said, "Rann Utsav has grown into one of India’s most iconic cultural celebrations, drawing millions of visitors and showcasing Gujarat’s rich heritage and unique landscape of white Rann on the global stage. In line with the Prime Minister's vision of Viksit Bharat @2047, the festival plays a crucial role in driving cultural tourism and shaping Gujarat’s development. This collaboration with TVS Motor Company is a testament to how tradition and modern craftsmanship can come together to create something extraordinary, further strengthening Gujarat’s position as a premier tourism destination."

Rann Utsav, an annual cultural extravaganza organized by Gujarat Tourism, has evolved into one of India’s most sought-after tourism events. Held in the breathtaking Rann of Kutch, the festival celebrates the region’s vibrant traditions, folk music, dance, and craftsmanship. What initially began in 2005 as a three-day initiative to boost tourism has now grown into a globally renowned attraction, drawing visitors from across the world. The festival's mesmerizing setting in the vast White Desert, illuminated by the moonlight, adds to its charm, making it a unique and unforgettable experience.

As part of its collaboration with Gujarat Tourism, TVS Motor Company has introduced a range of engaging activities to enhance the experience for its TVS Ronin and TVS Apache customers, as well as other motorcycling enthusiasts attending the festival. The TVS Adventure Zone, located at the heart of Tent City, became a major attraction, offering thrilling adventure activities and a striking TVS Ronin Bike Installation that symbolized the fusion of motorcycling and culture.

Riders also had the opportunity to embark on the Sunset Expedition, a journey to the breathtaking Sunset Point, where they could soak in panoramic views of the White Rann while exploring key local attractions. The Celestial Sojourn offered participants a tranquil star-gazing experience under the vast Rann sky, creating moments of peace and connection with nature. Adding to the thrill, motorcyclists took part in The Road to Heaven Ride, an unforgettable morning expedition through the scenic ‘Road to Heaven’, a picturesque stretch cutting through the heart of the Rann of Kutch.

Beyond motorcycling adventures, guests were immersed in Gujarat’s rich cultural heritage through traditional art showcases, folk music performances, and an authentic culinary experience. These cultural elements brought the true spirit of Rann Utsav to life, offering visitors a deeper connection to the traditions of the region.

By curating such unique experiences, TVS Motor Company has not only elevated the festival’s offerings but also reinforced the deep connection between motorcycling and cultural exploration. This collaboration marks an exciting chapter in the journey of Rann Utsav, ensuring that adventure, tradition, and tourism come together to create unforgettable memories for visitors from around the world.