BookMyShow unveils BookAChange to democratise access to Music and Performing Arts
by EVENTFAQS Bureau Industry Watch | February 13, 2025 | News
BookMyShow BookAChange
BookMyShow Foundation announces the launch of BookAChange, dedicated to enriching lives of underprivileged talent through the transformative power of music and performance arts.
Originally launched as BookASmile in 2014 by BookMyShow the initiative has now evolved into BookAChange, with a vision to democratise access to music and the performing arts, for individuals and communities from marginalised backgrounds. Beyond just music and performance skills, BookAChange encourages holistic development, fostering emotional, social and intellectual growth in its beneficiaries. This approach aims to instil qualities such as responsibility, self-esteem, empathy, purpose and resilience, creating well-rounded individuals ready to make their mark on the world.
BookAChange introduces its new music scholarship program, pledging 500 music scholarships, aimed at empowering talented individuals from underprivileged backgrounds across India. BookAChange Music Scholarships will support students and street artists pursuing education in music and the business of music at accredited institutions. This includes, but is not limited to music education in fields such as Instrumental, Vocals, Audio Production, Business of Music, and Song-writing.
Farzana Cama Balpande, Head of BookAChange, said, “BookAChange marks the beginning of a new chapter where our commitment to making a difference through the arts deepens and expands. With BookAChange, we aim to amplify our impact by nurturing dreams, bridging gaps and creating inclusive access where everyone has the chance to flourish. We want to democratise access to music and the performing arts, empower marginalised individuals and communities and inspire the next generation of industry trailblazers. Our journey ahead is not just about the arts; it’s about inspiration, collaboration and a relentless pursuit of a brighter world for all.”
BookAChange is set to launch a series of transformative initiatives across India, reinforcing its mission to make music education accessible to all. In Mumbai, 30 students from Dharavi are receiving specialised training in Rap and DJing, equipping them with essential skills under expert mentorship to showcase Dharavi Dreams, India's first-ever hip-hop musical theatre. Additionally, 125 children from Mumbai’s BMC schools are currently on an intensive 10-month journey in Hindustani classical music through a specialised choir program, opening doors to advanced learning and certification.
Expanding its reach to Delhi, BookAChange supports a Music Bus, a mobile recording studio that provides over 6,000 children with hands-on experience in songwriting, recording and music production. Further spreading the joy of music, the ‘#MusicForAll’ initiative brings therapeutic music sessions to senior citizen homes, orphanages reaffirming the profound healing power of melodies across generations. Through these impactful programs, BookAChange continues to champion music as a force for empowerment, expression and social change.
This approach aims to instil qualities such as responsibility, self-esteem, empathy, purpose and resilience, creating well-rounded individuals ready to make their mark on the world.