Zomato to rebrand as Eternal: A Strategic Shift Fueled by Blinkit's Growth
by EVENTFAQS Bureau Industry Watch | February 7, 2025 | News
Zomato Eternal Deepinder Goyal Blinkit
Zomato is set to rebrand as Eternal in a strategic move driven by the growth of Blinkit. This change, primarily internal and aimed at shareholders, seeks to streamline the company's structure without affecting the consumer-facing brand. The Zomato app will retain its current identity, while the company's stock ticker will be updated to reflect the new name—Eternal.
The rebrand signifies Zomato's expanding portfolio, which includes quick commerce platform Blinkit, B2B venture Hyperpure, and logistics arm District. Despite the corporate name change, the Zomato app and brand will remain the same for users.
In a statement released by Founder Deepinder Goyal, he states: This isn’t just a name change; it is a mission statement. A reminder etched into our identity that we will endure — not because we are here, but because we need to get there.
Click here or complete statement released by Deepinder Goyal.
This change, primarily internal and aimed at shareholders, seeks to streamline the company's structure without affecting the consumer-facing brand.