Stage Aaj Tak is committed to create event experiences that are world-class, innovative & immersive

Entertainment | January 28, 2025 | Interview

Rajat Uppal Stage Aaj Tak Yo Yo Honey Singh Millionaire India Tour

With over two decades of expertise in marketing, sales, and establishing iconic brands in the liquor and media industries, Rajat Uppal has carved a niche for himself as a visionary leader. Recently, as the driving force behind India Today Group’s newest venture, Stage Aaj Tak, Rajat is spearheading the brand’s entry into the consumer event space, curating premium ticketed experiences for audiences across the country.

In an exclusive interview with EVENTFAQS Media, Rajat Uppal delves into the inspiration and vision behind "Stage Aaj Tak", which debuted in spectacular style with the announcement of Yo Yo Honey Singh’s 10-city "Millionaire India Tour." He shares exclusive insights into how this collaboration came to life, what fans can expect from the tour, and his plans for the future of live entertainment in India. From music tours to other categories like comedy and theater, Rajat reveals how "Stage Aaj Tak" aims to redefine the industry and deliver unforgettable experiences to audiences nationwide.

How did the collaboration with Yo Yo Honey Singh come about, can you share some exclusive details about the concept and vision behind this tour?

It’s been a while that we have been wanting to do a tour with Yo Yo Honey Singh & I'm stoked to share the scoop on Honey Singh's Millionaire Tour with you. We all have been huge fans of Honey Singh's work, and when we approached him with the idea of a 10-city tour backed by India Today Group’s media, he was excited about the collaboration. With the song ‘Millionaire’ hitting top of the charts, “Famous” the documentary releasing on Netflix & us announcing the tour; everything came together beautifully. It’s a dream collaboration for Stage Aaj Tak’s first artist tour. With this tour, we want to bring the best of Honey Singh's signature nostalgia music, which have become a hallmark of his sound to his fans across the country. His fans will reminisce about the good old days. We are talking about massive stages, cutting-edge light and sound, production that’s top-notch and a set that's packed with his most iconic songs like Brown Rang, Lungi Dance, and of course Millionaire. May be social media’s biggest controversy comes to an end with an answer to who actually wrote the Brown Rang. Haha!

What can fans expect from this 10-city tour in terms of production, music, and overall experience? How are you ensuring that each city gets a unique flavor of the event?

This will be Yo Yo Honey Singh’s biggest and grandest tour till date. For fans, it’s going to be a wild ride seeing the OG YYHS onstage in full energy and element. They can expect a full-on party experience. We are investing heavily in production, with a focus on creating an electrifying atmosphere that's tailored to each city, so fans in Mumbai will get a different vibe than fans in Delhi or Bangalore or Lucknow. Music-wise, Honey Singh will be performing most of his biggest hits, plus some new tracks. Meanwhile, we are incorporating some cool interactive elements and fan engagement activities, making the experience even more memorable.

Are there plans to announce more artist collaborations or tours soon? If so, what genres or artists are you focusing on?

With the Live entertainment industry in India seeing numbers not seen before; 2025 looks promising & exciting. We are already on the lookout for exciting new collaborations and tours, talking to some big names in the industry. Right now we are open to exploring different gig formats, cultural or musical with home-grown & international artists. Basically, that’s the idea of Stage Aaj Tak, to explore the artists who are pushing the boundaries of their craft. Let's just say we are in talks with some really cool artists, and we can't wait to share the news with the fans.

Apart from music tours, are there plans to explore other live event categories, such as comedy, theater, or sports entertainment?

Absolutely! As a frequent concert-goer, I have seen how live events have brought people together like nothing else did. We have seen it during Diljit’s tour & we are witnessing it with Coldplay. So it’s a very promising market to be in. While music will be at the core to Stage Aaj Tak’s programming; Comedy, Theatre and other immersive entertainment formats we would be exploring too. In nutshell, we are looking at ways to bring innovative productions to the stage through Stage Aaj Tak. The possibilities are endless, and I am excited to see where this journey takes us!

How do you see Stage Aaj Tak shaping the live entertainment industry in India?

With Stage Aaj Tak, we are committed to create event experiences that are world-class, innovative & immersive. Investing in the best talents, the best production & practices, and the best technology to create events that leave a lasting impact is something we would like to do day-in & day-out. As the live entertainment industry in India booms, we want to be integral part of it, shaping its growth and deliver memorable consumer experiences.

 

In an exclusive interview with EVENTFAQS Media, Rajat Uppal delves into the inspiration and vision behind Stage Aaj Tak, which debuted with the announcement of Yo Yo Honey Singh Millionaire India Tour

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