1,500 HDFC Bank employees participate in Tata Mumbai Marathon 2025 to support Right to Education

Industry Watch | January 20, 2025 | News

HDFC Bank Tata Mumbai Marathon 2025 Vigil Aunty

Led by HDFC Bank’s fraud awareness ‘Vigil Aunty’ contingent, nearly 1,500 Bank employees participated in this year’s Tata Mumbai Marathon, showcasing their commitment to improving access to educational resources. The employees, wearing t-shirts emblazoned with the slogan ‘Get Set Educate,’ ran in support of the NGO Light of Life Trust. This organization is dedicated to providing educational opportunities to students at risk of dropping out from rural schools in Maharashtra. The initiative is set to benefit nearly 9,250 students across 37 government-recognized and aided rural secondary schools in eight districts of Maharashtra.

The Bank’s commitment includes a budget of INR 2.78 crore aimed at enhancing educational infrastructure by establishing Science and Math Laboratories, setting up Smart Digital Classrooms, providing Book Libraries, refurbishing Classrooms, and ensuring access to clean drinking water and functional toilets.

Kaizad M. Bharucha, Deputy Managing Director, HDFC Bank said, “We are delighted to have 1,500 colleagues volunteer to run for a cause at the Tata Mumbai Marathon. This is the largest employee contingent we have fielded for the marathon till date. Promotion of Education is one of the five pillars of our CSR programme, Parivartan, and through the NGO Light of Life Trust, we aim to do our part to improve access to education and help ensure that all students have the resources they need to succeed.”

A costumed contingent of 15 Vigil Aunty influencers also joined the HDFC Bank employees at the marathon to raise awareness about the prevention of fraud and cybercrime, further enhancing visibility for the cause of safe banking. This marked the largest contingent fielded by a corporate at the Tata Mumbai Marathon to date.

The campaign has been instrumental in raising awareness about secure banking and educating the public on digital fraud techniques employed by fraudsters. Since its inception, the initiative has garnered a substantial fan base of over two million across social media platforms, covering over 60 modus operandi to educate customers on preventive measures against various types of fraud.

The initiative is set to benefit nearly 9,250 students across 37 government-recognized and aided rural secondary schools in eight districts of Maharashtra.

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