Virgin Music Group partners with Hungama Digital Media to expand Global Reach of Regional Music

by  EVENTFAQS Bureau Industry Watch | December 10, 2024 | News

Virgin Music Group Hungama Digital Media

Virgin Music Group enters into a long-term partnership with Hungama Digital Media, South Asia’s leading digital entertainment company. This collaboration will expand the global reach of Hungama’s extensive music catalog, featuring works from SVF, Grassroute, OTV, and numerous film soundtracks, through Virgin Music Group's worldwide distribution network.

The alliance allows Virgin Music Group to leverage Hungama’s vast user base and regional expertise, enhancing its footprint in India’s vibrant regional music scene. Together, the two companies aim to combine their strengths to deliver exceptional musical experiences to fans around the globe.

Amit Sharma, Country Manager of India, Virgin Music Group said, “We are immensely proud to announce this important partnership with Hungama. This collaboration will expand our reach in India and enable their songs to reach new global audiences, supporting our commitment to artist empowerment and innovation. Through this venture, we aim to bring a diverse range of music to new audiences, while Hungama’s expansive network will enable us to unlock incredible new opportunities for our artists.”

Siddhartha Roy, CEO, Hungama Digital Media Entertainment said, “Our partnership with Virgin Music Group marks a significant milestone in taking Indian regional music to global audiences. By tapping into Virgin’s extensive network, we’re providing our artists and labels with unparalleled exposure, helping them reach new markets and unlock fresh growth opportunities. It’s an exciting time for Indian music, and we’re proud to lead this global expansion.”

The collaboration between Virgin Music Group and Hungama Digital Media brings forth opportunities which would showcase undiscovered music to global audiences as well as the expansion of the channels of distribution and enhance the way music is consumed while working towards creating impact for Indian music culture in the global music landscape.