Myntra FWD Glammy Awards x Grazia: The Zoom Studios & Pentagon Events celebrate Creators & Fashion

by  EVENTFAQS Bureau Industry Watch | December 4, 2024 | Feature

Myntra FWD Creator Fest Pentagon Events Pentagon Events & Activations

At the heart of Mumbai’s cultural renaissance, the second edition of Myntra fwd Glammy Awards powered by Grazia emerged as a dazzling confluence of digital innovation and cultural celebration. Held on 15th November at the iconic Jio World Convention Centre, the event stood as a triumphant ode to India’s burgeoning ecosystem of fashion and beauty creators— visionaries shaping the future of aesthetics and storytelling in the digital era. Curated by The Zoom Studios and brought to life by Pentagon Events & Activations Pvt Ltd, the festival expanded the horizons of creative expression, blending artistry with ambition. 

The evening unfolded with the second edition of the Myntra fwd Glammy Awards powered by  Grazia, an award show honoring the trailblazers' transforming style and digital storytelling. Gracing the occasion were stars like Bhumi Pednekar, Arjun Kapoor, Vedang Raina, Jacqueline Fernandez Orry, Urfi Javed, Mehernaaz Dhondy, Renil Abraham, Mukesh Chhabra, Munawar  Faruqui, Saba Azad, Zakir Khan and many more.  

Reimagining the expansive 60,000-square-foot venue into an artistic masterpiece was no easy task, but Pentagon Events & Activations Pvt Ltd executed it with remarkable precision. In just 36  hours, the team unveiled a grand 80-foot runway, immersive engagement zones, and thought-provoking installations—all carefully curated to reflect the evening’s mystic theme. Among the standout features were a custom-designed media wall made from 6,500 red cups, an installation of hanging phones, and a booth made of foil with foiled sculpture and kaleidoscope. These were not merely design elements but intricately curated artistic expressions, each with its own distinctive theme and dramatic flair. Every detail reflected an extraordinary synergy of creativity and technical mastery, delivering an unforgettable experience for all in attendance. 

Under the visionary leadership of Mr. Riyaz Sayed and Ms. Khushbu Vaid, the Pentagon team flawlessly integrated innovation with execution, elevating the event to unprecedented heights.  Their coordination, sharp creative insight, and meticulous attention to detail were crucial in bringing Myntra’s bold vision to life. As Ms. Vaid added, “Myntra fwd Glammy Awards powered by Grazia was a testament to the power of creativity and collaboration. Our vision was to craft an experience that celebrates the transformative spirit of India’s creator ecosystem, and we are proud to see it come to life with such vibrancy. Orchestrating an event of this magnitude within 36 hours required precision, passion,  and dedication. The success of this festival reflects the incredible teamwork and commitment that define Pentagon Events. We didn’t just create an event; we set a new  benchmark for immersive experiences."

As the lights dimmed and the final applause echoed, it became clear that Myntra fwd Glammy Awards powered by Grazia had transcended an evening of celebration to become a cultural milestone, reaffirming the profound impact of storytelling, style, and digital innovation in shaping contemporary narrative.  

This remarkable achievement was made possible by the collective ingenuity of the entire  Pentagon team, whose unwavering dedication continues to position Pentagon Events &  Activations Pvt Ltd as a leader in pioneering immersive events and redefining creative curation.