Behind the Camera: Apoorv Mohan Shrivastav of Plush Affairs Talks Entrepreneurship and Growth

Weddings | October 7, 2024 | Interview

Apoorv Mohan Shrivastav Plush Affairs

Apoorv Mohan Shrivastav is a versatile entrepreneur from Bhopal, excelling in photography. After earning a Master’s in Automobile Engineering, he co-founded Plush Affairs in 2014, revolutionizing wedding photography with over 800 weddings captured globally. His ventures include Sitting Bull Productions, collaborations with brands like Rolex, and Just Conceived, an e-commerce platform for expectant mothers. In 2023, he launched The Lazy Turtle in Goa, reflecting his commitment to innovation and excellence. Apoorv's vision aims to elevate the Indian wedding industry while promoting collaboration among vendors to enhance the overall experience.

In an exclusive interview with EVENTFAQS Media, Apoorv discusses the key influences on his entrepreneurial journey, shares his experience of being recognized in the 35 Under 35 list, outlines his ultimate goal for the wedding industry, reflects on his biggest learning experience as a young professional, and offers valuable advice to other aspiring professionals looking to succeed in the wedding sector.

 Who or what has been the biggest influence on your entrepreneurial journey?

Since stepping into the world of wedding photography, Joseph Radhik has been a constant source of inspiration for us. His masterful framing, the understated elegance of his images, and his approach to running a successful business have had a profound impact on our journey. His work not only motivates us to elevate our craft but also inspires us to align our ethics and quality to the high standards he embodies.

Being recognized in the 35 Under 35 is a major accomplishment. What do you think has contributed most to your success?

Consistency and dedication across all aspects of our company have been the cornerstone of our success as a team. We are always striving to improve our craft and deliver a seamless experience for our clients. Our commitment to staying ahead of the curve drives us to continuously introduce new trends and technologies, ensuring we remain at the forefront of the industry.

What is your ultimate goal for the wedding industry, and how do you plan to achieve it?

Our ultimate goal in the wedding industry is to consistently innovate and stay ahead of the ever-evolving technological and creative trends. Weddings provide a unique and dynamic canvas for us to experiment and push boundaries. By collaborating with diverse clients and industry leaders, we strive to deliver something fresh, imaginative, and truly out-of-the-box with every project.

What has been your biggest learning experience as a young professional in this industry?

As young professionals, one of our most valuable lessons has been recognizing the importance of cultivating long-term relationships with industry vendors, clients, and peers. The wedding industry thrives on emotional connections, and we’ve learned that going the extra mile often yields lasting rewards. A key to our success has been managing  expectations, underpromising and consistently over delivering has become a guiding principle we stand by.

What advice would you give to other young professionals aspiring to be successful in the wedding industry?

My advice to young professionals entering the wedding industry is to stay adaptable and continuously evolve. The industry is fast-paced, so staying updated on the latest trends and technologies is key. Focus on building strong relationships with clients and vendors, as collaboration is essential for success. Always prioritize creativity and innovation—each wedding is a chance to push boundaries and create something unique. Lastly, patience and persistence are crucial, as it takes time to build a strong reputation and make a mark in this competitive field.

Apoorv's vision aims to elevate the Indian wedding industry while promoting collaboration among vendors to enhance the overall experience.

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