McDowells & Co Unveils X Series with Signature Cocktails and Culinary Pairings

by  EVENTFAQS Bureau Industry Watch | September 27, 2024 | News

McDowells X Series Culinary Pairings Signature Cocktails

McDowells & Co has announced the launch of its X Series, featuring a curated collection of spirits showcased through four distinct zones. The event provided attendees with an opportunity to explore the unique offerings of the new series.

Signature cocktails were crafted by renowned mixologists Santosh Kukreti, Mayur Marne, and Tobias and Ami Shroff. To enhance the experience, dishes curated by Chef Varun Totlani were served, complementing the distinct flavors of the X Series spirits. This launch aims to offer a fresh experience for spirit enthusiasts.

Speaking at the launch of the X Series by McDowell’s & Co., Varun Koorichh, Vice President and Portfolio Head - Marketing, Diageo India, said, “McDowell’s has consistently set standards of excellence in the world of spirits with its exceptional taste and long-standing legacy of quality. We are taking forward our storied heritage with the launch of the X Series by McDowell’s & Co., embracing a new era of sophistication and excellence. This new range of premium vodka, gin, citron rum and dark rum is inspired by the evolving consumer preferences for larger repertoires, prioritizing better quality drinking experiences, with experimentation at the heart of it all. With its unique flavour profiles, the X Series by McDowell’s & Co. is set to elevate the art of mixability and inventive cocktails for those eager to experiment, paving the way for new and unexpected moments of connections and celebrations.”