WOW Awards Middle East 2024 Winners: Top Agencies Shine as EVENTIFY Entertainment Dominates!

Business Events | September 20, 2024 | Feature

WOW Awards Middle East 2024 WOW Awards Middle East

The WOW Awards Middle East 2024 took place at the Conrad Dubai on September 19, bringing together professionals from the region's event industry to acknowledge the best in experiential marketing. This year’s awards highlighted creative and effective campaigns from leading companies.

EVENTIFY Entertainment led the way with five awards, recognizing their work in creating impactful brand experiences. Plan b Group and CXOD Marketing Management LLC followed, each securing three awards for their contributions to the field.

Other notable winners included Memories Events Management, CPI Business, and Cheil MEA, each earning two awards.

The WOW Awards Middle East 2024 continues to serve as a platform for recognizing quality work in experiential marketing. 

Here are the winners of the Experiential Marketing Group at the WOW Awards this year.

Category

Entrant Organization

Entry Name

Metal

Corporate Incentive Programme of the Year

Magic Innovations

100 years anniversary of Novo Nordisk

Gold

Corporate Incentive Programme of the Year

Plan b Group 

Etihad 20 years of Celebration

Silver

Corporate Incentive Programme of the Year

Sarah Feyling Consultants LLC-FZ

Paris & Barcelona Incentive trip for NBC Universal

Silver

Event of the Year for a Luxury Brand

Memories Events Management 

Cartier Suhoor Event

Gold

Event of the Year for a Luxury Brand

EVENTIFY Entertainment

Porsche Cayenne Launch

Silver

Sport Event of the Year

Memories  Events Management

Nike Well Festival

Gold

Sport Event of the Year

No1 Events

UAE Super Cup Ceremony 2023 - 2024

Silver

Lifestyle Event of the Year (Music / Art / Culture / Festival)

A Loud Minority

WATERBOMB DUBAI

Silver

Lifestyle Event of the Year (Music / Art / Culture / Festival)

TAIT

Red Sea International Film Festival

Gold

Mall Activation/Promotion of the Year

Plan b Group

Wafi City- Winter Festival Activation 2023

Gold

Mall Activation/Promotion of the Year

Cheil MEA

Samsung Galaxy Flip Your Beats Challenge

Silver

Integrated Marketing Program of the Year

Cheil MEA

Samsung Galaxy Open Market Dubai

Gold

Integrated Marketing Program of the Year

IndiaCast MEdia Distribution Pvt. Ltd.

Colors TV - Colors Laughter Nights

Silver

Exhibition Presence / Activation of brand at an event

CXOD Marketing Management LLC

Dell Technologies at GITEX Global 2023

Gold

Exhibition Presence / Activation of brand at an event

Spectrum Exhibitions FZE

NEOM | WTM | LONDON

Silver

Brand Experience of the Year (best use of experiential marketing)

George P. Johnson

From 'Dubai to the World' - DP World Brand Campaign Activation

Gold

Brand Experience of the Year (best use of experiential marketing)

CXOD Marketing Management LLC

Dell Technologies at GITEX Global 2023

Silver

Corporate Meeting / Conference of the Year

Couture Events Worldwide LLC

Emirates Cabin Crew Conference

Silver

Corporate Meeting / Conference of the Year

CXOD Marketing Management LLC

Dell Technologies Forum 2024

Gold

Government Convention / Business Event of the Year

DXB LIVE - Dubai world trade center

World Of Coffee

Silver

Government Convention / Business Event of the Year

EVENTIFY Entertainment

Arab Media Forum 2023

Gold

Association / Industry Congress / Convention of the Year

CPI Business

Abu Dhabi Finance Week

Gold

Association / Industry Congress / Convention of the Year

EVENTIFY Entertainment

Arab Media Forum 2023

Silver

Special Event of the Year for Government / Federation / Association

EVENTIFY Entertainment

Dubai Shopping Festival - Drone Show

Gold

Special Event of the Year for Government / Federation / Association

CPI Business

Abu Dhabi Finance Week

Silver

Launch Event of the Year

Memories Events Management

Lai Ba

Silver

Launch Event of the Year

EVENTIFY Entertainment

Sharjah Brand Launch

Gold

Concert of the Year

The Fridge Entertainment

Sarah G and Bamboo Concert at Coca Cola Arena

Gold

Concert of the Year

Midas Events

Atif Aslam Concert an initiative by Blueblood, Midas Events Dubai & Eva Live Middle East

Silver

Public Special Event of the Year

Mena Live Events

Taste of Dubai 2024

Silver

Public Special Event of the Year

Plan b Group

BEACH SOCCER WORLD CUP UAE 2024

Gold

 

Other notable winners included Memories Events Management, CPI Business, and Cheil MEA, each earning two awards.

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