Cvent Expands its Field Marketing Product Suite with Strategic Acquisition of Splash

by  EVENTFAQS Bureau Industry Watch | September 17, 2024 | News

CVENT Splash

 An industry-leading meetings, events, and hospitality technology provider, Cvent recently announced that it has acquired Splash, an event marketing technology company. Splash’s easy-to-use platform empowers marketers to create on-brand, measurable, and repeatable event programs that drive pipeline and sales. 500+ leading organizations, including over 60 Fortune 1000 companies, rely on Splash for their event marketing needs. Together, the companies plan to continue investing in their products and serving their customers to accelerate event success. 

As the second-largest marketing expenditure after online advertising, events are a cornerstone of effective marketing strategies, fueling lead generation and business growth. According to the recent Gartner® Magic Quadrant™ for Event Technology Platforms, one of the “trends shaping the market for event technology platforms is the growth of smaller, regional events.” Organizations increasingly use these field marketing events to maximize facetime with key customers and prospects. Cvent’s acquisition of Splash reflects its commitment to extending best-in-class event technology beyond centralized events teams and into the field with easy-to-use tools that increase engagement and drive pipeline.

Cvent’s acquisition of Splash further empowers marketers to: 

- Reach more buyers and grow their business with intuitive, powerful tools that streamline event registration, maximize attendance, and support the seamless execution of repeatable event programs.
- Generate brand awareness and increase brand recall with cutting-edge event marketing templates and a customizable asset library, ensuring a consistent brand experience.
- Measure event results, improve strategy, and increase sales velocity through robust reporting solutions and integrations with an organization’s existing MarTech stack.

"We admire Cvent’s long-time innovation and leadership in the meetings and events space especially as we see growing recognition of the importance of events among marketers and CMOs,” said Matthew Curry, Interim CEO of Splash. “For over a decade we have empowered marketers to create valuable, repeatable events through our powerful, intuitive tools. With Cvent, we look forward to accelerating event marketing success, making it more accessible, measurable, and impactful for businesses worldwide." 

"The technology-driven convergence of marketing and events is an exciting growth opportunity,” said Cvent CEO & Founder, Reggie Aggarwal. “Pairing Splash’s expertise in field marketing events with our robust event and marketing platform further strengthens our ability to empower marketers to create and execute on-brand, high-impact event programs that deliver real results.”