VIVAZEN announces the appointment of Natalie Gershon as Chief Marketing Officer
by EVENTFAQS Bureau Industry Watch | September 13, 2024 | News
VIVAZEN Natalie Gershon Chief Marketing Officer
VIVAZEN, nation's leading herbal supplement brand in US convenience stores1, renowned for its premium quality and innovative products, announces the appointment of Natalie Gershon as Chief Marketing Officer. This strategic hire comes as VIVAZEN celebrates a decade of delivering wellness solutions and sets its sights on accelerating growth and brand recognition.
Natalie, a veteran marketer with over two decades of experience in the Food & Beverage industry, brings a wealth of expertise in scaling category-leading brands. Her proven track record in driving brand visibility, consumer engagement, and market share growth will be instrumental as VIVAZEN continues to expand its footprint in the herbal supplement market.
Before joining VIVAZEN, Natalie served as Chief Growth Officer at Three Notch'd Brewing Company, where she led strategy and marketing initiatives that significantly grew revenue, boosted brand awareness and customer loyalty. Her leadership roles also included Head of Marketing at Dogswell, Vice President of Marketing at Zevia and Vice President of Marketing at Duvel USA/Boulevard Brewing Co., where she successfully spearheaded strategic campaigns and category expansion that positioned these brands as disruptors in their respective markets.
CJ Watkins, Head of Sales, VIVAZEN said, "This marks a pivotal moment in VIVAZEN's journey. Natalie's extensive experience in rapid growth CPG start-ups, regulated categories and visionary approach to brand building align perfectly with our mission and the opportunity to grow this brand to new heights."
Natalie Gershon, said, "I am thrilled to join VIVAZEN at such an exciting time in the company's evolution. VIVAZEN has all the elements of a company primed for expansive growth: industry leading products, a highly recognizable brand, and crucially, an unmistakable commitment to quality and innovation."
This strategic hire comes as VIVAZEN celebrates a decade of delivering wellness solutions and sets its sights on accelerating growth and brand recognition.