Tribes Communication and OMG India Manage HSBC’s Participation at Global Fintech Festival 2024

Industry Watch | September 11, 2024 | News

Tribes Communication OMG India Global Fintech Festival 2024

Tribes Communication, in collaboration with Omnicom Media Group India (OMG India), announced the successful management of HSBC’s participation at the Global Fintech Festival (GFF) 2024, held at the Jio World Centre in Mumbai from August 28 to 30.

As the event's Agenda Partner, HSBC showcased its global solutions driving connectivity and innovation in the financial sector, particularly through AI. The HSBC lounge, designed in partnership with Tribes Communication and OMG India, provided an engaging look into the future of finance with a focus on digitalisation and AI integration.

Highlights of the HSBC lounge included the HSBC Live with Card experience on the Apple Vision Pro, an AR photo booth, and the Oculus Metaverse experience of HSBC's NRI services. Attendees also explored the Zing money transfer application and accessed information about customer service offerings via an LED screen. The Visa card demo launch and a grand LED tree further enhanced the lounge’s interactive and immersive environment.

The event also marked the launch of HSBC's strategic partnership with BookMyShow, enhancing the HSBC Lounge experience and further solidifying the bank's position as a leader in digital finance solutions.

Shailja Saraswati, Chief Content Officer at Omnicom Media Group India said, "Our partnership with HSBC over the years has been a stellar journey of creating memorable experiences and bringing extraordinary events to life. We are thrilled to have further raised the bar – driving deeper resonance to HSBC's commitment to innovation and connectivity. With an immersive, digital-first lens catering to the brand's vision and the flavour of the event, we've harnessed the power of storytelling and impeccable execution to create moments that resonate and inspire."

Gour Gupta, MD & Chairman, Tribes Communication said,"Partnering with HSBC has allowed us to push the boundaries of what's possible in terms of experiential design. Our goal was to create a space where visitors can not only see but feel the future of banking, which will be focused on responsible AI. This partnership reflects our dedication to delivering pioneering, tech-driven experiences for our clients and also echoes our core values of crafting a future that is inclusive, equitable and sustainable." 

The HSBC lounge provided an engaging look into the future of finance with a focus on digitalisation and AI integration.

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