Repertoire Events & MICE executes record breaking Illuminated Modak Installation for Signify

by  Mugdha Gaonkar Industry Watch | September 10, 2024 | News

Repertoire Events & MICE Asia Book of Records India Book of Records Signify

Illuminating the spirit of Maharashtra’s iconic Ganpati festival, Repertoire Events and MICE executed a record breaking 'Largest Illuminated Modak Installation' for Signify. Powered by Philips lights, towering at 16 feet with a glowing 4-foot base, the extraordinary installation was recognized by both the Asia and India Book of Records.

It will grace the intersection of the Chintamani Ganpati Mandal and Lal Bagh Cha Raja in Mumbai from September 7, 2024, for the next 11 days. 

In line with Signify’s #BrighterLifeBetterWorld vision, this unique installation is a testament to the brand’s commitment to bringing the best of innovation to India blending in the festivities, devotion, prosperity, and heritage. 

Over 10 days a dedicated team of more than 70 individuals worked tirelessly to create this awe-inspiring spectacle. Their collective effort and passion resulted in a stunning display that showcases Signify’s innovative prowess to blend in modern technology with traditions to create something extraordinary. 

On this occasion, Deependra Singh Nathawat, Managing Partner of Repertoire Events and MICE, remarked that the installation is receiving an overwhelming response from visitors, quickly becoming a popular selfie spot. "We had over 5 lakh visitors on day one alone, as the installation is strategically located between Lal Bagh Cha Raja and Chinchpokli Cha Chintamani," he said. 

He further explained that Chinchpokli railway station serves as the main entry point for devotees of both prominent Ganpati Mandals, ensuring that everyone passing over the Chinchpokli flyover can't miss the giant illuminated Modak structure with its vibrant light show featuring 20 color variations, enhancing the festive atmosphere. He expressed gratitude to Signify Innovations India Ltd for trusting them with this monumental project and looks forward to more such iconic collaborations in the future.

Speaking about this remarkable achievement, Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India said, “Innovation is at the forefront of everything we do at Signify. We are focused on pushing the boundaries to bring in the best of innovation to India and this installation is yet another testament to our commitment to celebrating India’s vibrant spirit. We are thrilled to have set a benchmark with the Largest Illuminated Modak Installation, it is a proud moment for us, as we continue to lead the way in lighting innovation and sustainability, making a lasting impact on society.”

The illuminated Modak installation is a shining example of Signify’s dedication to innovation and celebration. This unique project seamlessly blends advanced lighting technology with cultural significance, creating a visually stunning and meaningful impact. The Modak, a traditional Indian sweet, symbolizes prosperity and is associated with the festival of Ganesh Chaturthi. By illuminating this iconic symbol, Signify brings in festivities, cultural heritage and modern technology. It reflects the company’s ongoing efforts to bring the best of lighting technology to India, enriching lives and communities through the power of light.