Switzerland Tourism has announced Christian Schoch as the new Director for the Indian market

Industry Watch | September 5, 2024 | News

Switzerland Tourism Christian Schoch

Switzerland Tourism has announced Christian Schoch as the new Director India for Switzerland Tourism. Schoch is from Eastern Switzerland and began this role effective April this year.

Schoch transitioned from the financial sector to tourism, gaining experience in the aviation industry before obtaining a degree in tourism. He has held various roles in tourism marketing, including positions as marketing manager and project manager at several marketing agencies. His new role is aimed at enhancing Switzerland’s visibility and appeal in the Indian market, a critical and expanding region for Swiss tourism.

In his new role, Schoch will be responsible for driving tourism strategies, building partnerships, and implementing marketing initiatives to attract Indian tourists to Switzerland.

Schoch said, “I am honoured to take on this role and look forward to contributing to the existing growth of Switzerland’s tourism sector in India. I am eager to leverage my experience and collaborate with our partners to highlight the unique attractions, initiatives like Swisstainable, and experiences that Switzerland offers.”

In his new role, Schoch will be responsible for driving tourism strategies, building partnerships, and implementing marketing initiatives to attract Indian tourists to Switzerland.

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