PUMA’s Celebrity March Lights Up Delhi for Vedanta Delhi Half Marathon 2024 with Drones & Giant Tees

by  EVENTFAQS Bureau Industry Watch | August 28, 2024 | News

Puma Vedanta Delhi Half Marathon 2024 Harmanpreet Kaur Sarabjot Singh

The 19th edition of Vedanta Delhi Half Marathon 2024 Race Day Tees is all set to be held on October 20 with #AaRangDeDilli on Delhi’s streets with PUMA ambassadors, Harmanpreet Kaur, Indian cricket team captain, and Sarabjot Singh, Olympic bronze medallist. 

In the run up to the main race day, sports brand PUMA India organised a larger-than-life celebrity march featuring drones and giant tees. The launch event saw Harmanpreet and Sarabjot leading a dynamic contingent through Delhi’s Lodhi Colony. The contingent carried a gigantic version of the RDT and some tees were unfurled by drones, adding to the visual spectacle. Reflecting #AaRangDeDilli, the new RDTs come in 4 colour stories: pink and orange for men, purple and red for women.

Karthik Balagopalan, Managing Director, PUMA India said, “Running has emerged as one of the fastest growing sports in India and is heavily invested in this discipline, PUMA India is constantly looking for opportunities to build and engage with this dynamic community. Vedanta Delhi Half  Marathon  is  an  iconic  event  in  India’s  sporting  calendar  and  our long-standing partnership urges us to create newer experiences for this great capital of ours. The vibrant launch of our Race Day Tee with icons Harmanpreet Kaur and Sarabjot Singh today has been a remarkable spectacle and will set the stage for many more unforgettable moments on the main race day. As we mark our 11th year of collaboration, we are confident that our high-performance tees will continue to enhance every runner’s experience and performance.”

Harmanpreet Kaur,Indian cricket captain and PUMA ambassador said, “Running is the simplest yet the most powerful form of exercise. It has played a critical role in my sporting career, building both physical endurance and mental resilience. Leading this colourful march today in the capital to launch the new PUMA Race Day Tee for Vedanta Delhi Half Marathon is my way of sharing our love for running.”

Sarabjot Singh, Paris 2024 shooting medallist,PUMA athlete said, “Vedanta Delhi Half Marathon is a fantastic platform to celebrate the joy of running and inspiring people to adopt a healthy lifestyle. Running has been my go-to exercise before every important match as it helps clear my mind. Excited to be part of this journey through PUMA and I look forward to seeing the streets of Delhi come alive with runners on the main race day in October.”

Promoted by Procam International, VDHM’s participation has grown steadily each year. Since its inception, the prestigious half-marathon has expanded from a few hundred local runners to over 5,30,000 participants from across the country and the globe. PUMA India has been the official sports partner for VDHM for over a decade now.

Anil Singh, Managing Director, Procam International said, “Each year 1000-plus new runners take up the sport of running, a clear indication of its growing popularity in our country. Moreover, running has proven to be an effective experiential platform for brands. In our decade-long association, PUMA has set new benchmarks with innovative offerings and this VDHM Race Day Tee will certainly boost the morale and performance of our participants. Look forward to a spirited Race Day and reverberate #AaRangDeDilli.”