Experiential CMO Awards 2024: Honoring Visionaries Who Redefine Brand Experiences at WOW Awards Asia

by  Komal Darji Business Events | August 23, 2024 | News

CMO Awards WOW Awards Asia

The WOW Awards Aisa, a prestigious platform dedicated to honoring excellence in the live events and experiential marketing industries, marked its 15th anniversary with a grand celebration at the Jio Convention Centre on August 17-18, 2024. Since its inception in 2009, the WOW Awards have become synonymous with recognizing and celebrating the best in experiential marketing, MICE (Meetings, Incentives, Conferences, and Exhibitions), live entertainment, and wedding planning.

This year’s event was particularly notable as the Experiential CMO Awards 2024, held under the aegis of the WOW Awards, featured a segment dedicated to honoring marketing visionaries who have redefined the industry with their transformative brand experiences and compelling narratives.

The event featured a stellar lineup of industry leaders as presenters - Anil Singh, MD & Founder, Procam International; Mahendra Menezes, Director, Dailyhunt / Josh / PublicVibe; Raj Nayak, MD, Happiest Place to Work; Vikas Agnihotri, COO, SoftBank, Sanjay Shukla, CEO, The Max (A Tribes Ventures); Bhaskar Sharma, Senior Advisor, Redbull; Partho Ghose, CEO, Tribes Communications Shweta Agnihotri, CEO, Reliance Big Entertainment; Deepak Choudhary, MD, EVENTFAQS Media and EVA Live; Kartik Sharma, Group CEO, Omnicon Media Group; Manish Singhal, Founder and Managing Director, Enterr10 Television and Sabbas Joseph, Co-Founder and Director, Wizcraft Group. 

The Experiential CMO Awards celebrated marketing leaders who have turned customer interactions into unforgettable experiences. The winners were selected based on a meticulous evaluation of their creativity, strategic impact, and ability to drive brand success.

The event commenced with a vibrant welcome by host Sahitya, followed by an inspiring address from Sabbas Joseph, Co-Founder and Director of Wizcraft Group. His words highlighted the WOW Awards’ role in advancing industry standards.

One of the evening’s highlights was the Emerging CMO Awards, recognizing the rising stars in marketing. This year’s awardees included:

• Aditya Oza, Chief Marketing Officer & Co-Founder, EMotorad
• Aakash Mishra, AVP- Group Brand Marketing, Donear Group
• Anupam Ashish, Head - Marketing, RPSG
• Arkaprava Ray, Head of Marketing Strategy, Brand Partnerships, Events & Content, HSBC
• Kaustubh Pawar, AVP - Brand & Digital Marketing, DSP Mutual Fund
• Lalita Nayak, Incharge - Marketing, NPCI - Rupay/NeTC FasTag/AePS
• Megha Manchanda, Senior VP & Head of Marketing, DBS Bank (Consumer Banking)
• Milind Shah, Head of Marketing, Morris Garages India
• Nikita Chokshi, Head Marcom & Client Engagement, Nuvama Private
• Sanchit Chopra, Senior VP - Marketing & Alliances, EaseMyTrip
• Siddhant Vora, Marketing Lead, Greaves Electric Mobility (Ampere)
• Zahid Khan, Vice President & Head of Marketing, Wonder Cement

A standout moment of the event was a special appearance by Dia Mirza, acclaimed actor and environmental activist. Her inspiring speech on sustainability and environmental conservation resonated deeply with the audience, underscoring the importance of sustainable practices in all industries.

The Experiential CMO Awards also celebrated trailblazers who have set new benchmarks in marketing excellence. Awardees included:

• Amit Kothari, Head of Customer Activation & Marketing, H&M India
• Anindya Khare, Marketing Head, Zee Media Corp
• Darshana Shah, Head - Marketing & CX, Aditya Birla Capital
• Gaurav Sinha, Head - Marketing & PR, Audi India
• Ishwindar Singh, General Manager - Marketing, Pernod Ricard India
• Jasmeet Singh, Deputy General Manager - Strategy & Marketing, Lupin
• Jaswinder Sodhi, Head of Customer Propositions Digital & Marketing - Wealth & Personal Banking India, HSBC
• Kaiyomuz Daver, Chief Marketing Officer, Nippon India Mutual Fund
• Kapila Sethi Kad, Director - Marketing, William Grant & Sons
• Lalita Narayan Nayak, Incharge - Marketing, NPCI - Rupay
• Laxman Tari, Head - Brand & Digital Business, Legrand (India)
• Mahesh Kanchan, Marketing Director, Bacardi
• Tushar Malhotra, Director - Sales & Marketing, Bisleri International
• Yatnesh Pandey, Vice President - Marketing, Greenply

CMO of the Year

The evening culminated with the prestigious CMO of the Year award, presented to Ashish Mishra, Chief Marketing Officer of ACKO. With nearly 20 years of expertise in brand-building and strategic marketing, Ashish has played a crucial role in defining ACKO’s brand vision and enhancing customer engagement in the digital insurance space.

The WOW Awards 2024 was a celebration of creativity, innovation, and passion, showcasing the best in the experiential marketing industry and setting new standards for excellence.