WOW Awards 2024 Winners: Top Agencies Shine, Laqshya Live Experiences Takes the Lead!

Business Events | August 20, 2024 | News

Laqshya Live Experiences WOW Awards Experiential Marketing Awards

The WOW Awards 2024, held on 18 August 2024 at the Jio Convention Centre, showcased the outstanding achievements in Experiential Marketing, also known as Group A. This prestigious event highlighted the top performers in the industry and celebrated their exceptional contributions.

Laqshya Live Experiences emerged as the top performer of the evening, securing an impressive 9 awards and setting a high benchmark for excellence. Communique Marketing Solutions followed closely, with 8 awards recognizing their impactful campaigns.

The Silly Fellows made a notable impact with 7 awards, while Madison TurnT, Swordfish Integrated Marketing, Inextis Events and Tessarakt Experiential each garnered 6 awards. Deepali Designs completed the top winners' list with 5 awards.

Some notable wins include names like 3rd Eye Events and Advertising, Zomato Live, Tagglabs Experiential, Kommune Arts, Rigger House LLP, and WWE.

Here are the winners of the Experiential Marketing Group at the WOW Awards this year.

Category Metal Entrant Organization Entry Name
1. Corporate Incentive / Meeting of the Year - India / International Bronze Tamarind Global Weddings IDEA 2023
1. Corporate Incentive / Meeting of the Year - India / International Silver Laqshya Live Experiences Kia India - National Dealer Conference 2023 | Bangkok
1. Corporate Incentive / Meeting of the Year - India / International Gold Ebix Travel & Holidays Max Life Bali
       
2. Corporate Conference of the Year Bronze Communique Marketing Solutions Private Limited Amazon Smbhav 2023
2. Corporate Conference of the Year Silver All That Jazz Events & Entertainment Pvt. Ltd AP - CPC - Greece - 2023
2. Corporate Conference of the Year Silver Spalba Google I/O Connect Bengaluru
2. Corporate Conference of the Year Gold STAGE ARTS LIVE HSBC MF WINNER'S CIRCLE EVENT
       
3. Corporate Training / Education Programme of the Year Bronze BOI EXP NOVARTIS ACM 2024
3. Corporate Training / Education Programme of the Year Silver Phase1 Events & Entertainment Pvt Ltd FPTR 2023
3. Corporate Training / Education Programme of the Year Gold Laqshya Live Experiences Herbalife | Spectacular & Extravaganza 2024 - Multi-City
       
4. Corporate Team Building Activity of the Year Bronze BOI EXP NOVARTIS ACM 2024
4. Corporate Team Building Activity of the Year Silver Team Builders India Values By Fashion- Boston Consulting Group
4. Corporate Team Building Activity of the Year Gold ENTERTAINMENT NETWORK (INDIA) LIMITED Bank of Baroda- ACE YODHA
4. Corporate Team Building Activity of the Year Gold Laqshya Live Experiences UltraTech Champion of Champions 2023 - Scottish Tadka
       
5. Employee Engagement Campaign of the Year Bronze Team Activators Swiggy New Year Carnival: "Elevating" Delivery Experience
5. Employee Engagement Campaign of the Year Silver Laqshya Live Experiences Aditya Birla Finance Day 2023
5. Employee Engagement Campaign of the Year Gold Acme Experience Marketing Pvt. Ltd. Flipkart: Big Billions Day
       
6. Trade Engagement Campaign of the Year Bronze Beep Experience Management Private Limited DREAM DRIVE
6. Trade Engagement Campaign of the Year Silver Laqshya Live Experiences ICICI Prudential Life Insurance - 23rd Star Club - Dil Se Swiss
6. Trade Engagement Campaign of the Year Gold Repertoire Events and MICE Pvt Ltd Air France 90year
       
7. Association / Industry Convention of the Year Bronze Communique Marketing Solutions Private Limited Amazon Smbhav 2023
7. Association / Industry Convention of the Year Silver Chapter Bespoke Experiences YPO Varanasi Retreat
7. Association / Industry Convention of the Year Gold Deepali Designs Acceleration for Nation, Groundbreaking Ceremony, UP
7. Association / Industry Convention of the Year Gold Inextis Events Pvt Ltd Creators United 2.0
       
8. B2B Marketing Programme of the Year Bronze Cab Experiences Google Marketing Live
8. B2B Marketing Programme of the Year Silver Rock Castle Entertainment Pvt Ltd TRIDENT RETAILERS MEET'23 Feat Kareena Kapoor Khan, Neha Dhupia and more
8. B2B Marketing Programme of the Year Gold PMG Integrated Communications PVT Ltd. YouTube Brandcast 2023
       
9. Promotion / Activation for Branding Awareness Bronze Deepali Designs Para Athletes ke Honslon ki Udaan: Khelo India Para Games
9. Promotion / Activation for Branding Awareness Silver GroupM Media India Private Limited Lufthansa - Teleportation Cafe
9. Promotion / Activation for Branding Awareness Gold Publicis Groupe OOH Singapore Tourism Board Campaign Activation ‘Made In Singapore’
       
10. Promotion / Activation for New Product Launch / Awareness Bronze Tagglabs Experiential Pvt. Ltd. Boat AI Music Video Anthem
10. Promotion / Activation for New Product Launch / Awareness Silver Tribes Communication M&S Lucknow : Fashion on Streets
10. Promotion / Activation for New Product Launch / Awareness Gold Highlight Event Studio LLP WYLD Card Launch
       
11. Promotion / Activation of the Year for Sales Volume Bronze Madison TurnT Mountain Dew Hola Moholla
11. Promotion / Activation of the Year for Sales Volume Silver Triveni Media Marketing Services Pvt. Ltd. Godrej Yodha Door To Door Consumer Activation Campaign
11. Promotion / Activation of the Year for Sales Volume Gold The Silly Fellows The Real Van Gogh Immersive Experience
       
12. Promotion for an On-ground Activity / Event / Property Bronze Phase1 Events & Entertainment Pvt Ltd Sunburn | Kingfisher
12. Promotion for an On-ground Activity / Event / Property Silver Inextis Events Pvt Ltd Creators United 2.0
12. Promotion for an On-ground Activity / Event / Property Gold The Silly Fellows The Real Van Gogh Immersive Experience
       
13. Luxury Brand Activation of the Year Bronze Phase1 Events & Entertainment Pvt Ltd Rivaah x Tarun Tahiliani
13. Luxury Brand Activation of the Year Silver Cougar Motorsport Pvt. Ltd. DEFENDER Journeys Season 1
13. Luxury Brand Activation of the Year Silver White Media Marketing Longitude 77 Indian Single Malt Whisky Launch Event
13. Luxury Brand Activation of the Year Gold Madison TurnT Hoegaarden Brunches
       
14. Contact Program of the Year (school / college / society / community / youth) Bronze Deepali Designs Yuwa Ke Liye, Yuwa Ke Dwara, National Youth Festival 2024
14. Contact Program of the Year (school / college / society / community / youth) Silver Communique Marketing Solutions Private Limited Google Play live 2023
14. Contact Program of the Year (school / college / society / community / youth) Gold Laqshya Live Experiences Mood Indigo - India's Largest Ever AR Graffiti
14. Contact Program of the Year (school / college / society / community / youth) Gold Madison TurnT IQOO NEO 7T Launch
       
15. CSR Campaign of the Year by a Brand Bronze Cab Experiences L'Oreal - Gateway to Change
15. CSR Campaign of the Year by a Brand Silver Impact Communications Pvt Ltd Aashirvaad Atta - Matrishakti Durga Puja
15. CSR Campaign of the Year by a Brand Gold Inextis Events Pvt Ltd Open for the Planet Clean-a-thon
15. CSR Campaign of the Year by a Brand Gold Tantraa AMG Pvt Ltd Amazon - Think Big Science Carnival
       
16. Media Event of the Year for a Brand Bronze Laqshya Live Experiences Netflix Archies Premiere
16. Media Event of the Year for a Brand Silver Rigger House LLP Netflix - Murder Mubarak
16. Media Event of the Year for a Brand Gold Swordfish Integrated Marketing Queenfisher Launch
       
17. Special Event of the Year for a Brand Bronze Tessarakt Experiential Pvt Ltd Convergence 2023 by RIOT Games & The Esports Club
17. Special Event of the Year for a Brand Silver The Silly Fellows The Real Van Gogh Immersive Experience
17. Special Event of the Year for a Brand Silver White Media Marketing Longitude 77 Indian Single Malt Whisky Launch Event
17. Special Event of the Year for a Brand Gold 3RD EYE EVENTS AND ADVERTISING Golden Jubilee Celebration of GCMMF (Amul Federation)
       
18. Special Event of the Year for Government / Federation / Association Bronze Cab Experiences One Bharat Sari Walkathon - Mumbai
18. Special Event of the Year for Government / Federation / Association Silver 3RD EYE EVENTS AND ADVERTISING Golden Jubilee Celebration of the Gujarat Cooperative Milk Marketing Federation (Amul Federation)
18. Special Event of the Year for Government / Federation / Association Silver Memories Events Management Saudi Tourism Authority
18. Special Event of the Year for Government / Federation / Association Gold Renaissance Khelo India Youth Games 2023
       
19. Sport Event Property of the Year Bronze Impressive Events Hub Pvt Ltd Rajiv Gandhi Grameen & Shahari Olympic Games - 2023
19. Sport Event Property of the Year Silver Deepali Designs Khelo India Para Games 2023, Honslon Ki Udaan
19. Sport Event Property of the Year Gold Tessarakt Experiential Pvt Ltd Convergence 2023 by RIOT Games & The Esports Club
       
20. Entertainment Event of the Year Bronze STCH Integrated Marketing Solutions 69TH HYUNDAI FILMFARE AWARDS 2024 WITH GUJARAT TOURISM
20. Entertainment Event of the Year Silver WMS Entertainment Pvt. Ltd INDIA COCKTAIL WEEK
20. Entertainment Event of the Year Gold Spacebound Web labs Pvt. Ltd. Sunburn Goa 2023
       
21. Festival of the Year – Music (Above 10k attendees) Bronze Spacebound Web labs Pvt. Ltd. Sunburn Goa 2023
21. Festival of the Year – Music (Above 10k attendees) Silver Swordfish Integrated Marketing Echoes of Earth, Bangalore
21. Festival of the Year – Music (Above 10k attendees) Gold Zomato Live Zomaland Season 4
       
22. Festival of the Year - Music (Under 10K attendees) Bronze GIFLIF Foundation GIFLIF Indiestaan Music Festival
22. Festival of the Year - Music (Under 10K attendees) Silver Teamwork Arts Private Limited Mahindra Kabira Festival
22. Festival of the Year - Music (Under 10K attendees) Gold Swordfish Integrated Marketing Echoes of Earth, Goa
       
23. Festival of the Year – Art / Culture / Lifestyle (Above 10k attendees) Bronze Craftworld Events Pvt Ltd INDIA KIDS FASHION WEEK ( IKFW )
23. Festival of the Year – Art / Culture / Lifestyle (Above 10k attendees) Silver Teamwork Arts Private Limited Jaipur Literature Festival
23. Festival of the Year – Art / Culture / Lifestyle (Above 10k attendees) Gold Kommune Arts Pvt Ltd SpokenFest 2024
       
24. Festival of the Year – Art / Culture / Lifestyle (Under 10k attendees) Bronze Zomato Live Zomaland Season 4
24. Festival of the Year – Art / Culture / Lifestyle (Under 10k attendees) Silver WMS Entertainment Pvt. Ltd INDIA COCKTAIL WEEK
24. Festival of the Year – Art / Culture / Lifestyle (Under 10k attendees) Gold Rigger House LLP TEDx Gateway 2023
       
25. Concert of the Year (Above 10k attendees) Bronze Spacebound Web labs Pvt. Ltd. Sunburn Arena Marshmello India Tour
25. Concert of the Year (Above 10k attendees) Silver Swordfish Integrated Marketing Echoes of Earth, Bangalore
25. Concert of the Year (Above 10k attendees) Gold 7 Entertainment Concert for Harmony - Arijit Singh Live in Guwahati
       
26. Concert of the Year (Under 10k attendees) Bronze Swordfish Integrated Marketing Echoes of Earth, Goa
26. Concert of the Year (Under 10k attendees) Silver BToS Productions Private Limited ASHA @ 90
26. Concert of the Year (Under 10k attendees) Gold Trailblaze Productions Arijit Singh Live In Chandigarh
       
27. New Intellectual Property of the Year Bronze Inextis Events Pvt Ltd Creators United 2.0
27. New Intellectual Property of the Year Silver The Silly Fellows The Real Van Gogh Immersive Experience
27. New Intellectual Property of the Year Gold Domination Domination
       
28. Launch Event of the Year Bronze Mantra events & promotion Pvt. Ltd. Mahindra Auto & Farm Launch Event- Futurescape – Cape town – South Africa
28. Launch Event of the Year Silver Tagglabs Experiential Pvt. Ltd. LAVA'S GUINESS WORLD RECORD LAUNCH
28. Launch Event of the Year Gold Memories Events Management Saudi Tourism Authority - Lai Ba
       
29. Rural Marketing Campaign of the Year Bronze Madison TurnT Asian Paints Ace Te - Nauchandi Mela
29. Rural Marketing Campaign of the Year Silver Impact Communications Pvt Ltd Aashirvaad Odisha Anubhuti Bhawan - Puri Rath Yatra
29. Rural Marketing Campaign of the Year Gold Kamnath Pvt. Ltd. Saras Mela 2023
       
30. Innovative Use of Social Media for an On-ground Activation / Event Bronze Coral Media Azzaro Chrome: A Father’s Day Legacy
30. Innovative Use of Social Media for an On-ground Activation / Event Silver Communique Marketing Solutions Private Limited Instagram #YourVoiceYourVote
30. Innovative Use of Social Media for an On-ground Activation / Event Silver ENTERTAINMENT NETWORK (INDIA) LIMITED Mirchi Freshers
30. Innovative Use of Social Media for an On-ground Activation / Event Gold Inextis Events Pvt Ltd Creators United 2.0
       
31. Integrated Campaign of the Year including an On-ground Activation / Event Bronze ABP Pvt Ltd Cadbury Gaane Mishti Folk Fusion
31. Integrated Campaign of the Year including an On-ground Activation / Event Silver Madison TurnT  
31. Integrated Campaign of the Year including an On-ground Activation / Event Gold The Silly Fellows The Real Van Gogh Immersive Experience
       
32. Hybrid Event of the Year Bronze Communique Marketing Solutions Private Limited Google Play live 2023
32. Hybrid Event of the Year Silver Tessarakt Experiential Pvt Ltd Convergence 2023 by RIOT Games & The Esports Club
32. Hybrid Event of the Year Gold Acme Experience Marketing Pvt. Ltd. Flipkart Big Billion Days
       
33. Small Budget Event of the Year Bronze Highlight Event Studio LLP WYLD Card Launch
33. Small Budget Event of the Year Silver Kestone Global Dell Technologies at Gartner Symposium
33. Small Budget Event of the Year Silver The Silly Fellows Under 25 Campus Summit
33. Small Budget Event of the Year Gold Madison TurnT Beauty on Wheels - Vicco Facewash Campaign
       
34. Exhibition Presence / Stall of the Year Bronze Gobananas GOLYMPIC Pavilion - Vibrant Gujarat 2024
34. Exhibition Presence / Stall of the Year Silver Laqshya Live Experiences IOCL at India Energy Week 2024
34. Exhibition Presence / Stall of the Year Gold Communique Marketing Solutions Private Limited Ericsson @ India Mobile Congress
       
35. Digital Promotion for an On-ground Activity / Event/Promotion Bronze Coral Media Digitally Donate Karo, Paytm Karo
35. Digital Promotion for an On-ground Activity / Event/Promotion Bronze Tessarakt Experiential Pvt Ltd Blend Bazaar 2023
35. Digital Promotion for an On-ground Activity / Event/Promotion Silver The Silly Fellows The Real Van Gogh Immersive Experience
35. Digital Promotion for an On-ground Activity / Event/Promotion Gold WWE WWE Superstar Spectacle 2023
       
36. Brand Experience of the Year (best use of experiential marketing) Bronze Communique Marketing Solutions Private Limited Google Play live 2023
36. Brand Experience of the Year (best use of experiential marketing) Silver Tessarakt Experiential Pvt Ltd The Arena at Comic Con India 2024
36. Brand Experience of the Year (best use of experiential marketing) Gold Publicis Groupe OOH Singapore Tourism Board Campaign Activation ‘Made In Singapore’
36. Brand Experience of the Year (best use of experiential marketing) Gold Cheil MEA Samsung Galaxy S24 Dubai Launch Program
       
37. Sponsorship Activation of the Year Bronze Laqshya Live Experiences Nissan Magnite - ICC World Cup 2023 Trophy Tour
37. Sponsorship Activation of the Year Silver Communique Marketing Solutions Private Limited NEXA @ Lakme Fashion Week & Super Sonic
37. Sponsorship Activation of the Year Silver Tessarakt Experiential Pvt Ltd Convergence 2023 by RIOT Games & The Esports Club
37. Sponsorship Activation of the Year Gold Acme Experience Marketing Pvt. Ltd. Kingfisher X Sunburn Tour
       
38. Sustainable Activation of the Year Bronze Inextis Events Pvt Ltd Open for the Planet Clean-a-thon
38. Sustainable Activation of the Year Silver Deepali Designs Voice of Sustainability: G 20 Uttarakhand 2023
38. Sustainable Activation of the Year Silver Swordfish Integrated Marketing Echoes of Earth Bangalore and Goa
38. Sustainable Activation of the Year Gold Tribes Communication Xynteo Exchange 2024

Click here for pictures.

Some notable wins include names like Inextis Events, 3rd Eye Events and Advertising, Zomato Live, Tagglabs Experiential, Kommune Arts, Rigger House LLP, and WWE.

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