From Decathlon to The Blue Kite: Caroline Mulliez’s Journey to Transform the Rental Industry
by EVENTFAQS Bureau Industry Watch | August 13, 2024 | News
The Blue Kite Caroline Mulliez
Caroline Mulliez, a dynamic entrepreneur who made a significant leap of faith by leaving the family business, Decathlon, to start her own venture. After playing a pivotal role in expanding Decathlon from four stores to sixty in India, Caroline decided it was time to carve her own path and contribute to India’s booming rental market.
Inspired by her entrepreneurial family background, Caroline identified a gap in the market for professionally managed, fairly priced holiday home rentals. This insight led to the creation of The Blue Kite by Vianaar, a company dedicated to providing exceptional rental experiences. Her vision is to simplify the lives of homeowners and offer guests a seamless, enjoyable stay.
At The Blue Kite, Caroline's vision is crystal clear - to redefine the landscape of property management through a commitment to transparency, sustainability, and unparalleled guest satisfaction. Under her guidance, The Blue Kite has soared to new heights, managing a portfolio of 225 properties with plans to onboard another 112 villas by the end of 2024. With a focus on meticulous property selection, rigorous maintenance standards, and seamless guest interactions, Caroline ensures that each homeowner's property is cared for as if it were her own.
Caroline’s hands-on approach ensures that every aspect of the guest experience is enhanced through cutting-edge solutions, from a bespoke property management system to a transparent homeowner app. Under her guidance, The Blue Kite has earned industry acclaim and glowing guest ratings.
Beyond excellence in hospitality, Caroline drives The Blue Kite's commitment to sustainability, promoting eco-friendly practices like recycling and low-carbon activities. Her personal vision extends beyond profitability to create a positive impact on guests and the environment, making The Blue Kite a notable leader in sustainable hospitality.
After playing a pivotal role in expanding Decathlon from four stores to sixty in India, Caroline decided it was time to carve her own path and contribute to India’s booming rental market.