Sonal Kabi rejoins Amazon Prime Video as Director and Head of Marketing

by  EVENTFAQS Bureau Industry Watch | August 9, 2024 | News

Sonal Kabi Amazon Prime Video

Sonal Kabi has rejoined Amazon Prime Video India as the Director and Head - Marketing, marking her second tenure with the company. Kabi's return follows a one-year role as Director - Marketing at Netflix, where she led campaigns for projects like The Railway Men, Chamkila, Heeramandi, and The Great Indian Kapil Show.

In her previous time at Amazon, Kabi made significant contributions, including leading marketing for Amazon IN Originals and heading Title Marketing at Amazon Prime Video. She was also instrumental in shaping the marketing strategy for Amazon miniTV from January 2022 to April 2023.

"I recently joined Amazon again. A lot of folks have asked me what it's like and I'm no expert - but in my assessment, Netflix is like the Olympics of the streaming world and Amazon is akin to the World Cup - it depends on what stage of your career you are at and what skills you want to build. At both places, it was the people I worked with who mattered the most and made all the difference"her LinkedIn post read.

“In my new role as the Chief Marketing Officer at Amazon Prime Video India, my vision is to blend the goodness of both organisations and foster innovative thinking - it's always Day 1”, the post further read.

Kabhi has also worked with Shuttl, McDonalds, Star TV Network, Leo Burnett among others.