Indian Brands Rally Behind Athletes for Paris Olympics 2024!
by EVENTFAQS Bureau Industry Watch | July 25, 2024 | News
Paris Olympics 2024 Puma Reliance Foundation Omega Tasva
The Paris Olympics 2024, set for a grand inauguration on July 26, has captured the excitement of not only athletes and fans but also a range of sponsoring brands.
The Indian Olympic Association (IOA) has secured sponsorship deals worth over Rs 50 crore, featuring prominent brands such as Bharat Petroleum Corporation Limited (BPCL), Reliance Foundation, Reliance Industries, Adani, Aditya Birla Capital, Yes Bank, Amul, INOX Leisure, JSW, Puma, and Tasva. Many of these sponsors have launched campaigns to inspire and support the Indian delegates.
Puma: As the official footwear partner of the Indian contingent, Puma has launched billboard ads across India showcasing athletes with superlative descriptors highlighting their abilities.
Reliance Foundation: The foundation is behind the creation of the first-ever India House, located in the iconic Parc de la Villette, designated as the "Park of Nations" during the Games. The India House will celebrate India's cultural and sporting heritage and serve as a gathering place for athletes and visitors. Partners for this initiative include Dream Sports, JSW Group, and luxury lifestyle brand Beautiful India.
Omega: The Official Timekeeper of the Olympic and Paralympic Games since 1932, Omega has launched a global campaign featuring a song by French rapper SDM. The anthem, "Born to be a legend," showcases athletes practicing in iconic Parisian landmarks, emphasizing the theme of pushing limits.
Tasva: The menswear brand from Aditya Birla Group, in collaboration with designer Tarun Tahilyani, is the official Ceremonial Dress Partner for Team India. Their campaign features Olympic gold medalist Neeraj Chopra, flag bearer Sharath Kamal, and former hockey captain Manpreet Singh, highlighting the traditional ceremonial outfits designed for the team.
Duroflex: The mattress brand has introduced a campaign supporting athletes from the Inspire Institute of Sports (IIS). Featuring medal hopefuls Jeswin Aldrin and Praveen Chithravel, the ad emphasizes the importance of rest and recovery for athletes.
JSW Group: Reviving its successful tagline 'Rukna Nahi Hai', JSW Group's two-minute film features several Indian athletes, including Neeraj Chopra. The campaign addresses the varied reactions athletes receive and underscores the importance of perseverance, regardless of outcomes.
The Paris Olympics 2024, set for a grand inauguration on July 26, has captured the excitement of not only athletes and fans but also a range of sponsoring brands.