PUMA India partners with Indian Olympic Association; Launches Major Outdoor Campaign for Paris 2024

Industry Watch | July 11, 2024 | News

PUMA India Indian Olympic Association Paris Olympics 2024

PUMA India announced its partnership with the Indian Olympic Association (IOA) as their Official Footwear Partner for the Indian contingent to the Paris Olympics and also launched a mega outdoor campaign to celebrate the champions of the game.

Over 100 Indian athletes, as part of this partnership, will receive podium and travel footwear, trolleys, backpacks, sippers, yoga mats, headbands, wristbands, socks and towels, designed to maximise their training and comfort during the 2024 Summer Olympics. To add, 45 out of the 100+ Indian athletes across sporting disciplines comprise the PUMA contingent at the Paris Olympics, making the largest squad representing a brand in the country this year.

Karthik Balagopalan, Managing Director, PUMA India said, “PUMA is dedicated to empowering athletes to surpass their limits and achieve their full potential. Through our partnership with the Indian Olympic Association, we will provide athletes with best in-class footwear and sports accessories, aiming to support their pursuit of excellence at the Paris Olympics. Additionally, we aim to bring to the fore and recognize the milestones achieved by athletes of our country through this campaign. I hope our efforts to celebrate our champions will not only inspire others to give their best but also encourage many young and aspiring athletes to take up Olympic sports in India.”

This strategic partnership with the IOA, the governing body of Olympics in India, not only affirms PUMA’s commitment to cultivating a vibrant sports culture but also serves as a catalyst for nurturing the growth, progress, and achievements of both current and upcoming generations of athletes in the country.

Dr PT Usha, President, Indian Olympic Association and renowned former track-and-field athlete, said, “Our partnership with PUMA is pivotal in our mission to elevate the capabilities of our athletes. Equipped with PUMA’s top-quality shoes and accessories, our athletes will be primed to compete at the highest level. The IOA is deeply committed to enhancing India’s medal prospects at the Paris Olympics, and such collaborations are a crucial step towards achieving that goal.”

Titled “See the Game Like We Do”, PUMA India’s campaign celebrates double Olympic medalist PV Sindhu’s powerful smash, Olympic bronze medalist and hockey goalkeeper PR Sreejesh’s ability to stop the fastest balls with ease with a series of larger-than-life outdoor spectacles across Mumbai, as it shows Asian Games medalist Kishore Jena’s throw, equivalent to the height of a skyscraper. The campaign by PUMA comes to capture the attention of the country to the superhuman feats of our Indian contingent and their extraordinary dedication, igniting national pride as the athletes head to Paris to achieve the country’s highest glory.

By drawing parallels between these record-breaking achievements and common everyday experiences, PUMA aims to inspire the country to take note of the Indian Olympic athletes’ relentless pursuit towards excellence and trailblazing accomplishments.

Shreya Sachdev, Associate Director & Head of Marketing, PUMA India said, “PUMA is proud to be at the forefront when it comes to empowering Indian athletes and celebrating their achievements. This campaign honours the hard work and dedication of our champion players as we stand united in support of them while they take on the world stage. Together, let's celebrate their journey to success.”

Kishore Jena, javelin champ and PUMA ambassador, said, “Support from the fans always plays a critical role for athletes in big tournaments, and it's heartening to see a global brand like PUMA come forward with this amazing campaign to unite the whole nation, encouraging Indian athletes as we chase Olympic glory. I'm confident that high-quality footwear and sports accessories will help us to produce our best show in Paris, leaving no stone unturned.”

This strategic partnership with the IOA serves as a catalyst for nurturing the growth, progress, and achievements of both current and upcoming generations of athletes in the country.

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