IPRS & Swarathma Join Forces for Multicity Tour Championing Music & Sustainability

Industry Watch | June 13, 2024 | News

IPRS Swarathma

IPRS recently teamed up with Swarathma, the acclaimed Indian folk-fusion band from Bangalore, for a multicity tour that is not just about delivering unforgettable music but also about championing sustainability. With a commitment to powering their performances with a portable clean energy system instead of traditional diesel generators, Swarathma is setting a new standard for environmentally conscious concerts.

This tour is more than just a series of performances. In a groundbreaking collaboration, IPRS is partnering with Swarathma to promote sustainable practices within the music industry. This initiative aligns perfectly with IPRS’s ‘My Music My Rights’ campaign, aimed at empowering music creators in the digital world. Together, IPRS and Swarathma are poised to make a significant impact in key music markets and deeply engage with the creator community.

For creators, this tour offers a unique opportunity. IPRS will be hosting knowledge workshops in each city before the concerts, offering invaluable insights into music rights, royalties, and sustainable career development. These interactive sessions will provide a platform for creators to engage with the IPRS and Swarathma team, resolve their queries, and gain essential knowledge for building a successful career in music. The presence of Swarathma, an established band and IPRS member, will undoubtedly add great value, making these workshops a must-attend event.

IPRS is partnering with Swarathma to promote sustainable practices within the music industry, to make a significant impact in key music markets & deeply engage with the creator community.

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