Bajaj Electricals showcases Nex's latest range of fans at an exclusive media event - ‘NEXVERSE’
by EVENTFAQS Bureau Industry Watch | May 24, 2024 | News
Bajaj Electricals Nex NEXVERSE
Nex, a high-performance appliance brand from Bajaj Electricals, hosted an exclusive event “Nexverse” on May 22 for select media. Senior leaders from the brand took the attendees through the brand’s philosophy and campaign followed by a product showcase and walkthrough. The brand is redefining the standards of home comfort with its high- tech line of fans and promoted this launch with a brand film that highlighted the consumer’s sensorial experience and need for comfort in their living spaces.
The event was spearheaded by Devika Sachdev - Head of Advertising & Brand Management at Bajaj Electricals, and Sandhya Biswas - Head of Marketing at Nex who spoke about the brand’s promise and gave a sneak peek of the newly launched IoT and BLDC Ceiling Fans. Launched last year, Nex has already made significant strides in the market, winning over consumers with its products, which are constantly being evolved basis consumer insights.
The brand is redefining the standards of home comfort with its high- tech line of fans & promoted this launch with a brand film that highlighted the consumer’s sensorial experience.