Nikhil Kamath makes a strategic investment in Collective Artists Network, led by Vijay Subramaniam

Industry Watch | May 23, 2024 | News

Nikhil Kamath Collective Artists Network Vijay Subramaniam

Nikhil Kamath has made a strategic investment in Collective Artists Network, led by Vijay Subramaniam, resulting in an impressive return of over 5 times through a secondary transaction. This move facilitates a strategic exit for Glance, a subsidiary of InMobi, which had previously invested in Collective in 2021.

Initially recognized for its talent management services, Collective Artists Network has evolved to offer a comprehensive range of integrated solutions. These include talent management, creator technology, production, creative strategy, influencer marketing, youth marketing, sports sponsorship consulting, and media distribution. This multifaceted approach aims to redefine new media businesses led by creators, ensuring relevance and resonance with diverse audiences in today's dynamic media landscape.

This investment comes on the heels of a recent collaboration between Gruhas, backed by Nikhil Kamath, and Collective Artists Network earlier this year. Together, they introduced the Gruhas Collective Consumer Fund (GCCF), designed to support consumer-focused enterprises and attract external investments. The GCCF offers financial support, mentorship, and operational assistance, fostering efficient marketing and brand-building for its portfolio companies.

Nikhil Kamath said, "Investing in Collective's vision feels like a natural progression. I've witnessed the company's evolution over the last couple of years and I've known Vijay now closely and believe in his vision of the transformation of this space. We share a similar outlook towards the India story. I look forward to being part of this journey wherein Collective challenges the status quo and aims to redefine the media landscape and the creator ecosystem."

Vijay Subramaniam, Founder and Group CEO, Collective Artists Network said, "Nikhil's investment is not merely a financial endorsement; it symbolises the trust and synergy we've cultivated over the years. I have been clear since the onset that we need to institutionalise our space which has largely been unorganised. This vision will ensure we provide shareholder value and set new benchmarks in media, tech and entertainment."

He further added, "I thank Glance for being valuable partners in this journey and feel great about validating their trust in us. Nikhil and I have known each other for the past few years, and during this time, we've come to share the belief that India is moving toward the centre of the world. Media and entertainment will play a significant role in the growth story of the country."

Initially recognized for its talent management services, Collective Artists Network has evolved to offer a comprehensive range of integrated solutions.

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