Orion Marketing and Communications organized a launch event for the opening of The Collective
by EVENTFAQS Bureau Industry Watch | May 22, 2024 | News
Orion Marketing and Communications The Collective
On May 11, 2024, Orion Marketing and Communications organized a launch event to celebrate the opening of The Collective, India's first and largest luxury multi-brand retail concept store. As part of Aditya Birla Fashion and Retail, The Collective expanded its presence in Mumbai with the inauguration of its second store on Linking Road. The event, featuring a star-studded guest list and an electrifying atmosphere, set a new trend in luxury fashion for Mumbai.
A Night of Fashion, Music, and Stars
The evening unfolded with a captivating fashion show, showcasing The Collective India's unique collection. Guests, including renowned celebrities and influencers, were treated to a visual feast of contemporary Global brands. The venue buzzed with excitement, featuring a captivating media wall, a luxurious Don Julio bar, and live music by a talented guitarist. A stunning photo backdrop provided the perfect setting for guests to capture memories of the night. Celebrated DJ Vishal Shetty kept the energy high throughout the evening.
Sunny Sara, Director, Orion Marketing and Communications said, "We are thrilled to have brought The Collective's objectives to life with such a spectacular launch event. Our goal was to create an unforgettable experience that mirrors the luxury and exclusivity of the brand. The overwhelming response from the celebrities and influencers in attendance truly signifies a new era for luxury retail in Mumbai."
A Galaxy of Personalities Grace the Occasion
The launch event was a true who's who of the Indian entertainment industry. Leading the charge were Bollywood A-listers Sonam Kapoor, Soha Ali Khan & Kunal Khemu, Sussane Khan & Arslan Goni, Arjun Kanungo, Natasa Stankovic, Neha Sharma & Aisha Sharma, Adhyan Suman, Rochelle & Keith, Sophie Chaudhary, Miss Malini, and more. Additionally, prominent influencers like Simone Khambata, Sanket Mehta & Ashi Khanna, Manav Chabbra, Unnati Malharkar, Sufi Motiwala, Sobo Guys, Akshay Mirchandani & Zinie Singh, Meghna Kaur & Pryanca Talucdar, and many more graced the occasion, adding to the evening's glamour.
A Collaborative Triumph
The successful launch stands as a testament to the collaborative efforts of Orion Marketing and Communications and The Collective India. With a spectacular event and an impressive guest list, the night established The Collective India as a pivotal player in Mumbai's luxury fashion.
As part of Aditya Birla Fashion and Retail, The Collective expanded its presence in Mumbai with the inauguration of its second store on Linking Road.