India QSR giant, DIL partners with PVR INOX for operations of food courts in shopping malls

by  EVENTFAQS Bureau Industry Watch | May 14, 2024 | News

Devyani International PVR INOX

Devyani International (DIL), one of the largest Quick Service Restaurant (QSR) operators in India and PVR INOX, the largest and the most premium cinema exhibitor in India, proudly extend their association and announce a strategic partnership to jointly establish a company in India for the purpose of development and operation of food courts within shopping malls in India.

This significant partnership not only deepens the trust in each other's expertise within their respective business domains but also reinforces the existing partnership. This partnership will empower Devyani International & PVR INOX to reach a wider audience and expand their market presence.

Ravi Jaipuria, Non-Executive Chairman, Devyani International said, “This partnership further consolidates DIL’s position in the food courts business in India and has paved the way for additional growth and expansion opportunity. We are elated to have embarked on yet another association with PVR INOX and elevated our collaboration. DIL is committed to expanding its food courts business in India as one of the strategic future growth pillars.”

Commenting on the partnership, Ajay Bijli, Managing Director, PVR INOX said, “We are happy to announce this strategic association, with Devyani International (DIL), a partner we truly admire. Through this opportunity PVR INOX will be able to pivot into pre-ticketed F&B revenue stream as opposed to the current post ticketed F&B revenue that very movie line up dependent. It is our first of the many steps we intend to take to further expand our F&B business. Also, our ability to co- promote both movies and food to 150 million audiences would be the USP of this collaboration.”