DET and Emirates signs strategic partnership to elevate Dubai's Global Presence

Industry Watch | May 14, 2024 | News

Dubai Department of Economy and Tourism

The Dubai Department of Economy and Tourism (DET) and Emirates signs strategic partnership outlining joint initiatives to intensify international efforts and bolster Dubai’s mindshare as a hub for trade, tourism and investment.

The partnership covers initiatives where the two entities can collaborate and complement each other’s efforts including marketing campaigns to showcase the city as a key transit point for cargo and passengers, access to a wide range of services and solutions to streamline global logistics operations, and the sharing of market insights to further build awareness and favourability of Dubai as a hub for business, trade and investment. They will also work together on a series of events to strengthen relationships with the international business community, with Emirates becoming ‘Preferred Airline Partner’ at these global exhibitions and conferences.

The agreement was formalised on the sidelines of Arabian Travel Market in the presence of Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group, and Helal Saeed Almarri, Director General of Dubai Department of Economy and Tourism. The agreement was signed by Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer.

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said, “Driven by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, DET is committed to developing and leveraging partnerships that can contribute towards achieving the city’s ambitious D33 goals. DET and Emirates have already built a powerful collaborative relationship in recent years, and this new MoU further enhances our ability to reach, engage with, and attract business audiences around the world. A key driver of Dubai’s tourism and wider economic growth has been the city’s international connectivity, propelled by Emirates’ global network and reputation as a leading airline, and we look forward to continuing to work closely with Emirates to make Dubai the best city to visit, live and work in.”

Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates said, “We’re committed to elevating Dubai’s global economic hub status with our partners at DET to increase its visibility across our network of over 140 cities and beyond through a gamut of promotional activities. We’re also working hard to grow our network and connectivity to complement Dubai’s already formidable trade map. DET’s and Emirates’ coordinated and robust strategy will support our visionary leadership’s goals of doubling the size of Dubai’s economy over the next decade and reinforce its position amongst the top three global cities.”

The partnership focuses on joint marketing campaigns, streamlining logistics operations, and sharing market insights to promote Dubai as a prime transit hub and investment destination.

Subscribe to Newsletter



Twitter Feed

Facebook Connect

Recent Headlines


View All


View All


View All