Experiential Planner and ICCA ME Forge Strategic Partnership to Elevate MICE and Events Industry

Industry Watch | May 14, 2024 | News

MICE and Events Industry Experiential Planner ICCA ME EPEX

The Experiential Planner, the premier platform for the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry, is thrilled to announce its strategic partnership with the International Congress and Convention Association - Middle East Chapter (ICCA ME). This collaboration marks a significant milestone in the evolution of both entities, aimed at fostering innovation, excellence, and international collaboration within the global MICE and Convention landscape.

ICCA, a leading global community and knowledge hub for the international association meetings industry, boasts a membership of over 1,100 companies and organizations spanning nearly 100 countries worldwide. With a rich history spanning 55 years, ICCA has been instrumental in providing unrivaled data, communication channels, and business development opportunities to its members.

Experiential Planner will collaborate for the promotion of the 63rd ICCA Congress, ICCASkills, and ICCA activities to leverage their expertise in the Business Events industry to enhance the visibility, reach, and engagement with ICCA. By partnering with EP, ICCA aims to increase awareness, targeted promotion and reach to the industry in ME with main focus in ME, India and Africa.

As part of this strategic partnership, ICCA ME will also play a pivotal role in advising and contributing to the leadership sessions at the Experiential Planner Expo 2024 (EP’s annual trade show).

Karishma Hundalani, Director of Experiential Planner, expressed her enthusiasm about the partnership, stating, "ICCA is an extremely established and reputed association for MICE and Convention industry, and as EPEX evolves into the quintessential trade show for the MICE and Convention industry, we are delighted to start our partnership with ICCA and invite top association representatives to the show in the forthcoming years."

Anju Gomes, Director of ICCA ME, also shared her thoughts on the collaboration, stating, "We are excited to partner with Experiential Planner, a leading platform for industry professionals in the MICE and Events sector. This partnership underscores our commitment to fostering collaboration and driving innovation within the global events industry. We look forward to a fruitful partnership that will benefit our members and the industry at large."

EPEX 2024, an initiative for the Experiential Planner, promises to be an unparalleled event, featuring over 100 local and global exhibitors, meeting more than 250 MICE, event, and wedding planners over specially curated B2B and networking sessions. Through a series of curated sessions, workshops, and networking events, EPEX 2024 provides a unique platform for industry professionals to gain valuable insights, expand their networks, and elevate their expertise.

The collaboration marks a significant milestone in the evolution of both entities aimed at fostering innovation, excellence & international collaboration within the global MICE & Convention landscape.

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