Percept Live & Chin2 Bhosle tie-up for ‘SRGMS’ – India’s first Rock Band show for kids

by  EVENTFAQS Bureau Entertainment | May 9, 2024 | News

Percept Live Chin2 Bhosle SRGMS

Percept Live announces a tie up with ‘SRGMS’ – a unique rock musical show specially written and performed for kids aged 8 years and below. ‘SRGMS’, the first ever Rock Band created exclusively for kids, is the brainchild of Chin2 Bhosle, and part of India's first and very successful boy band ‘A Band of Boys’.

The premiere ‘SRGMS’ show is scheduled for Sunday, 19th May 2024, at the sprawling 1,00,000 sq. ft. ‘Museum of Solutions’ (MuSo) experiential venue designed exclusively by the JSW group for children, located in Lower Parel, Mumbai.

The inaugural edition of the ‘SRGMS’ Music Concert will see a power packed, hour long, interactive rock show wherein artists will perform songs, dances, share values and present a fun-filled craft activity, all along ensuring that the young audience is engaged, entertained and grooving on their feet throughout the entire performance.

Chin2 Bhosle, Founder, SRGMS said, “In a country steeped in Bollywood music, I realized that almost all of the Bollywood songs are not age appropriate and I strongly believe that young children should not be singing and dancing to songs that are mostly oozing sexuality, machismo or romantic associations. Kids deserve their own curated brand of music, and in the magical high-octane world of ‘SRGMS’, parents can be rest assured, that they will always be exposed to age appropriate content to facilitate their growth, values and knowledge curve.”

Ajay Upadhyay, Director, Percept said, “Today’s kids are immersed in a fast paced world of learning through multiple technology gadgets, yet their unique way of viewing the world around them with wonder and awe hasn’t changed, and music is one of the fastest ways to garner their limited attention span. From our experience of creating youth music Intellectual Properties like ‘Sunburn’ and ‘Bollyboom’, we have seen that nothing cuts through boundaries, cultures, demographies and geographies faster than music. Through SRGMS, India’s very first Rock Band created for kids, we aim to enable young minds to explore, interact, relate to and grow through a fun, interactive, music-centric approach. And with India being home to the world’s youngest population, the potential for music events curated exclusively for children is massive!”